Mobile SEO is next big thing, after Local Search Optimization in 2016/17. And if you are missing it, Trust me, You are loosing on a lots of traffic.
Lets look at few Crucial elements of Mobile SEO in 2016/17.These are mentioned based on my own observation:
- Concentrate on core SERP
- Eliminate Mobile SEO erros
- Engage in content creation and mobile keyword research
- Perform App Store Optimization (ASO)
- Make use of AMP (Accelerated Mobile Pages)
Let’s take them one by one.
Concentrate on Core SERP:
If there’s one thing that Mobile SEO and traditional SEO have in common, its core ranking.
Even though Google uses a separate algorithm to rank mobile friendly content higher in mobile search results, if your focus is only on what differentiates mobile without paying attention to what defines core ranking, or what makes it relevant, then your rivals are going to have an edge over you.
The most important thing to get right in mobile SEO is to ensure that your site is indexed. Because even if you create all the content possible, or use all the mobile keyword research, if you don’t have your site indexed; it’ll be nearly impossible to generate traffic for your site.
Though there are things that are mobile specific, Core SEO is a key part of mobile SEO.
Eliminate Mobile SEO Errors:
Google has said over and over that you should reduced mobile friendly errors and you can increase your visibility in mobile search by many folds.
The important thing is to focus on dealing with those errors. One of my clients, increased his mobile traffic by 80% after fixing those mobile friendly in search console.
Engage in Content Creation and Mobile Keyword Research:
If Google makes its mobile index public for this year, mobile keyword research would be one of the most import point. So if you want to do great in search results then your site should be able to target keywords based on the past research and your should present content targeting those search queries.
Off course, the quality of the content would matter. and If you can provide content which creates use engagement, it would do the trick for you.
Perform App Store Optimization (ASO):
ASO or App Store Optimization is SEO for app store search engines.
ASO would increase the app indexing chances. You need to make sure that the content on the app is keyword based and the app should return in search results of the relevant keywords.
To improve rankings and downloads in the app store for your app, what you need to do is pay attention to the most commonly used words when people are looking for apps, and ensure that the words are always available in the content of your app.
Make Use of AMP:
AMP stands for Accelerated Mobile Pages. And the best thing is, very few people know about it, as it’s a recent development from Google.
You should work on AMP to make yourself ahead of the competition.
Even if you use paid search to achieve visibility in Google smartphone search, it is still necessary to do mobile SEO for extra visibility.