You all must have already known that the July core update 2021 is finished rolling out. On July 1st, it was released all over the web. Google stated that it would take around two weeks for the update to complete rollout. After 12 days, the core update is fully affected all over the web.
After the July 2021 update started rolling out, the news spread about the update being full of information and changes. One of Google’s changes in this 2021 core update is that they removed Google Posts for verified knowledge panels. Let’s look at some of the information we have gathered about the scene.
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Google Posts For Verified Knowledge Panels Will Not Continue
Recently, Google informed that it would discontinue the ability to use google posts for those with the verified knowledge panels. But it only affects the knowledge panels, not the local Google Posts you use within google ‘My Business.’
Google has recently been emailing those who have already used this feature in the past, informing them that from July 20th, 2021, you cannot create new posts through Posts on Google. Or use the authoring tool to perform updates to the knowledge panel.
However, Google has said that you will have 30 days from July 20th to download and save your posts locally if you want. Managing your presence on Google by suggesting changes to your Google post knowledge panel directly on search is still active.
Tweet By Jason Barnard
Jason Barnard informed how Google posts for verified knowledge panels work before it goes away on Twitter, saying, “Posts to #theknowledgepanel is going away. I thought I’d do one last post for my band before this “social” feature is retired.”
In 2017, some sports teams were allowed to add Google posts in their knowledge panels, and then, later on, they allowed some musicians and artists to do the same. Soon after, google introduced verification for knowledge panels, which increased the number of features for more entities.
Should You Worry About This Update?
If you are a Google posts user, there is no need to worry because google posts within my google business work differently, unlike google posts for verified knowledge panels. Google posts don’t seem to go away because this feature is being used by many people worldwide and is very useful in various ways.
If you use Google posts in knowledge panels to communicate to the searchers about updates, changes, or updates, remember that they are departing. Inform your co-workers and utilize the 30 days time given by google to download and save your posts locally. And, this was all about the departure of Google posts for knowledge panels.
See also: Google Knowledge Panel Shows The Wrong Man As Serial Killer
Summing Up
Google has been giving a shock one after another, the last July core update 2021 was so sudden. And now they removed the Google posts in verified knowledge panels.
We hope it doesn’t affect people a lot in their business; maybe, later on, there will be more features and information that Google will share. Let’s wait and hope for the good.