Author: Aloukik Rathore

Progressive Web Apps Don't Rank Better Than Regular Sites

Google: Progressive Web Apps Don’t Rank Better Than Regular Sites

Progressive Web Apps don’t rank better than regular sites, said John Mueller. Google’s John Mueller addressed various questions in the Google Search Central SEO office-hours hangout on 12th November 2021. The questions were related to the ranking of Web Apps and HTML websites and which one has the advantage over the other in search results. Mueller said that PWAs have

Read More »
IndexNow protocol

Google Is Testing The IndexNow Protocol For Sustainability

Google has confirmed that they will be testing the IndexNow protocol for indexing and crawling.  A few weeks ago, Microsoft Bing and Yandex introduced us to IndexNow for improving indexing and crawling. And now Google’s spokesperson has confirmed that Google is also testing this new IndexNow protocol for the same. Although Google said that their indexing and crawling are adequate,

Read More »
you shouldn't be creating links to your site

Why You Shouldn’t Be Creating Links To Your Site 

Searching for quality content is one of the demands of search engines. But, do you know that the quality of content alone does not mean it will rank well? However, one site must establish its authorization to excel in this field and outrank those with quality sites. One can accomplish such a requirement by obtaining links from authentic websites, creating

Read More »
voice search is not the future

Voice Search Is Not The Future, Say Experts

Google’s Martin Splitt believes that voice search isn’t the future, and SEO doesn’t support it. Starting around 2016, notably in 2018, Google has pushed producers to use organized data in voice search. Google validated speakable structured data and added Guided Recipes to the search results. Google constructed an entry to the voice search highway, but it did not appear to

Read More »
Hard To Call A Site Authoritative After 30 Articles

Hard To Call A Site Authoritative After 30 Articles, Says Google

According to Google’s John Mueller, it is hard to call a site authoritative after 30 articles. According to Search Advocate John Mueller, developing Google authority will entail greater than merely launching a 30-page website. This is particularly the case if the website has not been updated in a long time. In answer to a Reddit discussion questioning why new posts

Read More »