Local SEO is essential for businesses of all sizes, and BrightLocal is perfect. The tools help you gauge several things and put you on the right track. Here are the tools that BrightLocal offers:
- Competitor Analysis
- Local Listing Audit
- Backlink Monitoring
- Keyword Rank Tracking
- Rank Tracking
- Citation Building
- Dashboard
- Health Report
- Custom Reports
- Strategy Guides
- Monitoring
Along with these tools, BrightLocal is a great companion for freelancers and small to medium businesses. Please be sure to find out more in our BrightLocal review.
BrightLocal is local SEO and marketing software designed to provide businesses and agencies with all the data and insights needed to boost their local search performance.
Visit: BrightLocal SEO
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Who Is BrightLocal Perfect For?
While doing our BrightLocal review, we found that it is best for small to medium businesses. Or anyone trying to appear higher in search results on Google Maps and other local search engines.
Typical users can be:
- Freelance marketers who want an all-in-one local SEO toolkit
- Small businesses looking for an affordable, easy-to-use solution
- Mid-size companies that want more advanced reporting and features
However, it is not recommended for large enterprises needing bulk analysis and a customizable workflow.
What Platforms Is BrightLocal Available For?
While conducting our BrightLocal review, we found that Android and iOS are currently platforms that are not supported. BrightLocal platform has versions for only the web at this point. Regardless, the tool is quite helpful.
What Does BrightLocal Do?
BrightLocal gives you a snapshot of how your business is currently performing across local search engines like Google Maps, Apple Maps, Bing, and Yahoo Local. With these insights, BrightLocal provides checklists and guides to develop an actionable regional SEO strategy to climb the search results.
What BrightLocal Features Get You Results?
BrightLocal packs many features into its local SEO platform, giving you the insights and automation needed to improve your performance.
Their Activity Dashboard acts as your command center, showing you at a glance things like ranking changes, citation issues, and backlink updates. This ensures you get all important local SEO signals that could impact your visibility.
- You also get alerts via email and within the BrightLocal interface when fundamental metrics change so that no negative development will sneak up on you.
- BrightLocal’s citation and listing Audits identify any gaps holding your SEO score back, so you can fix those issues and boost your authority.
- Their Backlink Monitoring tool tracks new or lost backlinks to your website, another important signal for local rankings.
- You get access to Competitive Analysis reports that benchmark you against competitors, exposing weaknesses and best practices you can adopt.
- Keyword Rank Tracking shows how your business performs for targeted local keywords, while customized Reports and Analytics chart your progress over time.
BrightLocal’s Monitoring of your competitors powers these features. This ensures you stay ahead in that constant local search “arms race.”
The Tool Has Great Support Options
- Live chat support is available for technical and SEO-related questions.
- An in-depth knowledge base covers the most common “How Tos” and FAQs.
- A customer community forum allows users to ask questions and learn from each other.
- Phone support is on hand for more complex issues that require speaking to an agent directly.
- Email support is also an option if you prefer communicating that way.
- BrightLocal provides webinars, training videos, and an extensive online manual for self-guided learning.
What About The Integrations?
Undoubtedly, BrightLocal packs a robust feature set on its own. But our BrightLocal review found that the platform only shines when integrated with other apps you likely already use.
BrightLocal has official integrations with the following:
Google Analytics 360
BrightLocal will sync your Analytics data to provide reports comparing your website traffic and marketing efforts to changes in local SEO performance. This reveals what’s driving improved visibility.
Meta for Business
Formerly Facebook for Business. BrightLocal and Meta will sync to show how your social media marketing impacts critical local ranking factors and SEO metrics.
Tracking your Twitter followers, mentions, engagements, and more feeds into BrightLocal’s competitive and performance reports. This reveals the true ROI of your social media strategies.
AgencyAnalytics
For agencies managing multiple clients, you can push each client’s BrightLocal data into a centralized AgencyAnalytics dashboard, delivering a single source of truth for your local SEO performance.
BrightLocal’s Pricing
Our BrightLocal review shows BrightLocal offers good value-for-money ratings. But, like with most SEO tools, your results determine the real deal.
- Pricing starts from just $35/month for a basic Single Business plan to monitor and analyze one location.
- For agencies managing multiple clients, a Multi Business plan costs $60/month, while the top SEO Pro plan is $90/month. All programs offer significant discounts for annual subscriptions.
- A 14-day free trial is available with no credit card needed, giving you ample time to test out BrightLocal and see if their insights will genuinely help improve your local rankings and visibility.
Once subscribed, you gain access to all of BrightLocal’s features like rank tracking, citation monitoring, competitor analysis, strategy guides, and more. The price you pay depends on your specific needs and business scale.
Putting All the Pieces Together
To conclude our BrightLocal review, the platform aims to lift the fog of local SEO through easy-to-action insights and automation. From citations and backlinks to keyword rankings and competitor activity, BrightLocal leaves no local SEO stone unturned. It is well suited for small to medium-sized businesses, but large enterprises would need more firepower than they seek.
As with any tool, it depends on how well it meets your needs. So we recommend checking out BrightLocal’s free trial. See if the insights and reports will help improve your local search visibility.
See also: How To Choose The Best Digital Marketing Agency