Engineer Matt Cutts in his most recent Webmaster Help video talks about what occurs in the progression of PageRank when Google creeps a page. He discovered two connections on a page highlighting a similar objective, yet each utilizes remarkable anchor text.
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Multiple Anchor Texts On The Same Page Twice
When your page has a similar link to similar areas repeatedly, knowing which anchor text is suitable for Google is not a new confusion. Why can you use multiple anchor texts to link to the same page twice?
This may be the case where you are doing multiple internal linking, or you may be linking to a similar web address through your website path and the page’s framework on their website.
According to Cutts, when you consider the number of times a PageRank or anchor text streams from numerous connections on a page, this is, of course, tricky.
Cutts points out that there are more significant interesting points when planning your SEO technique, like site speed, presentation page design, engineering, client experience, and the number of individuals going through your channel.
What Happens When Two Anchor Texts Link To One Kind Of URL
Cutts was asked:Â “Question around two distinctive anchor messages, to a one of a kind URL. Which anchor interface does Google esteem? Google esteem the size of the anchor text or size that the anchor text takes up on the screen”.
“I don’t think we have that specified, so in this case, beyond our scope, we might choose one of them and try to find out which is the best, but I will not classify according to any one. They assume we are just innocently getting the first part of the page and use it.
Or we just get the message with the longest anchor message and skip other messages. Basically, we try to understand the structure of the site so that customers can access and view it. In addition, the way you handle this uncertain situation may change over time”, Cutts answered.
Anchor Text And Page Rank
“Taking a gander at the first PageRank paper, in the event that you had two connections starting with one page then onto the next page, the two connections would stream PageRank,” says Cutts.
 “The measure of PageRank gets split equitably in the first paper between every one of the active connections. So it’s the situation that two connections both go to a similar page, then, at that point twice as much PageRank would go to that page.”
However, this query is about two totally different aspects: page positioning and the utilization of various anchor text. Cutts clarified that the PageRank stream is totally isolated from the anchor text.Â
“In the event that they have distinctive anchor messages, it will not influence the PageRank stream,” he said prior to clarifying how Google acquires joins.
“We take a glance at all the connections on a page and we remove those and afterward we clarify or fix them to the archives that they highlight, and that interface drawing out the interaction can choose every one of the connections or might choose one of the connections or might choose a portion of the connections, and that conduct changes over the long haul,” Cutts said.
ConclusionÂ
So, this was my take on anchor texts and how Google utilizes them. I have tried to provide the various possibilities of how anchor texts work in different scenarios. And I have also given an insight into what Cutts has to say about anchor texts and PageRanks.
I sincerely hope that this article has helped you know how anchor texts work. Let me know if there’s anything I should include here. I would be more than happy to hear from you!
See Also: 6 Types of Anchor Texts You Should be Using Today!