Google Business Profile is a simple tool for managing a company’s or organization’s online presence throughout Google, along with Search and Maps. You may authenticate your business and change your business information to help clients discover you and tell them your experience. Google verified companies are twice as likely to be regarded as trustworthy.
You may follow locations that interest you, such as restaurants or companies and receive notifications when new postings or updates arrive. When you follow a location, update displays in Google Maps’ Following tab. Unless you select to follow anonymously, businesses you follow can see your Google Maps public profile.
Google provides its business profile users with a feature of welcome offers. Welcome Offers are an excellent approach to help your consumers save money while increasing sales. Thank clients who follow your business with a welcome offer. You may make offers on Business Profile (for example, 20% off for new followers) and utilize them to attract new clients.
Is Google Business Profile Follow & Welcome Offer Going Away?
Google Community Manager, Kara, reminded readers that the Google Business profile function, allowing users to follow a business account in Google Maps or Google Search, and perhaps even the welcome offer feature, are being phased out. There is no defined timetable for when it’ll happen, so it might happen now or later, based on the timing of said rollout.
“Soon, customers will no longer be able to follow businesses on Google Search or the Google Maps app. You will not be able to send new welcome offers. If you already sent customers a welcome offer, that offer will work until it expires.” – Kara.
If you still want to interact with consumers, according to Kara, you can:
- Share exclusive offers, events, and announcements.
- Gather feedback and establish confidence.
- Engage in dialogues with your consumers.
ConclusionÂ
If you have already issued a welcome offer to a customer, that offer will be valid until it expires. You will be unable to send out any fresh welcome offers. Customers will likely be unable to track companies using Google Search or the Google Maps app.
Creating a business profile is an excellent approach to boost your presence across Google services. Your Google Business Profile information may display in Google Search, Google Maps, and Google Shopping.
It is simply accessible to the individuals who have consumer interaction. This category includes companies having a physical presence (such as a restaurant or store) and enterprises that provide services by meeting with clients in other locations.
So, the following and the welcome feature will not be available in the future, but one can interact well with customers with other available features on it.