This question arose when a site owner asked why Google isn’t displaying rich results for web pages that use the FAQ schema markup. They point out that there are no technical faults with the markup in Google Search Console, and they question if there are any non-technical reasons why rich results aren’t appearing.
The fact that Google does not trust the material on its site worries the website owner. In this article, you’ll get to know about how Google Gives 3 Reasons Why FAQ Schema Won’t Show In Search.
John Mueller, Google’s Search Advocate, suggests three reasons why your FAQ schema markup isn’t producing rich snippets in search results. This is a representation of the information on the January 28 Google Search Central SEO office-hours hangout.Â
Contents
What is FAQ Schema?
The FAQ schema is a fragment of code that notifies search engines that the material on your site is delivered in a question-and-answer structure. When pages are appropriately marked up, they may be eligible for rich snippets in search results and might appear in Google Assistant queries.
See Also: What is FAQ Schema and What Are The Benefits?
Why Is Google Not Showing FAQ Rich Results In Search?
Google Search will only display FAQ-rich results if certain conditions are fulfilled and taken under consideration. Addressing the question, he stated the following levels of check that Google runs through the web page.Â
FAQ structured data is a regulation that you can enforce to your site’s FAQs to boost their possibility of ranking as a SERP rich result and as a voice search result within Google Assistant.
Level One: Technically Correct
First of all, if you implement the FAQ markup appropriately, you can easily clear the technical level. You may utilize Search Console to see if there are any issues in the markup application.
The web page must take care of all the technical prerequisites.
Level Two: Compliance With Policies
After verifying the technicalities, the content must go hand in hand with the compliance policies of Google’s structured data policies.
The only rule to follow when it comes to FAQ markup is to make sure the questions and answers should be displayed on the page.Â
Level Three: Trustworthiness
Next, when it affirms that the web page is both – technically correct as well as in compliance with the policies, we come to the third stage. 
Here Google questions the trustworthiness of the content. It tests whether this content is reliable enough. It checks and ascertains if the content is accurate, up to the mark, and fully convincing.
The following are three probable reasons why Google doesn’t include FAQ snippets in search results:
- From a technical sense, the markup implemented is incorrect.
- The markup doesn’t comply in a way that meets Google’s requirements.
- Your website doesn’t add up as high-quality standard content by Google. Also, Google doubts whether your content is dependable enough or not.
Conclusion
In this article, you got to know about how Google Gives 3 Reasons Why FAQ Schema Won’t Show In Search. Thus, effective handling of the 3 levels of check provided above can smoothly help your desired web page on the FAQ schema markup. This will ensure that Google chooses and features your content on its topmost FAQs.