Google has confirmed that it is starting to roll out the core algorithm update in March 2023. We need to know about this update because these can affect search rankings. Due to this, a website may improve or worsen its search results.
The article includes everything you need to know about the update and what its effect will be.
These updates can take a few weeks to complete, and the search rankings will oscillate during this time. Hence it will be premature to assess the situation now. As time passes and we have more information, we will update you.
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Why Are Core Algorithm Updates Needed?
A core algorithm update significantly changes Google’s search algorithm and affects the search rankings, directly affecting the registered indexed web pages.
Core algorithm updates are required to improve the quality and relevance of the search results provided by the search engine. Every update makes minor changes in the program used by google to rank web pages according to relevant keyword density.
Due to this change in the program’s formula, indexed web pages that ranked higher may rank lower after the update. Also, web pages that ranked low may rank higher after the core algorithm update.
The Impact of Core Algorithm Update on SEO
Every core algorithm update made by Google affects search engine optimization. The main goal of search engine optimization is to make your website rank higher in the search rankings of google.
So SEO needs to make your website favorable to the search ranking formula used by Google. But this formula is affected by the core algorithm update, and the favorable parameters may change.
So all the resources you use to optimize your website may be well-spent after a core algorithm update is announced. Hence search engine optimizers have to stay on their toes and make the required changes to the website to maintain or improve the search ranking of the website.
Things to Focus on During the Core Algorithm Update
After Google’s announcement in March 2023, search engine optimizers and indexed websites must change their strategies accordingly. Though we don’t know what exactly the changes brought by the March 2023 update are, the Search Engine Journal highlights some essential points.
The first thing to remember is that it will take some time to see any noticeable changes in the search engine because of the update. It would help if you used this time to make the required changes in your website, so the update does not negatively affect it.
It would help if you also kept an eye on various analytical results of your website. Monitoring the website’s organic search traffic and keyword rankings will help you to understand and predict how the core algorithm update will affect your website.
The current focus of Google is to improve the search engine’s ability to provide accurate and relevant information to the user. So make sure that your content is accurate and not misleads the reader. There is no substitute for high-quality content to improve your organic traffic naturally.
Also, remember the small technical details of your website. Loading speed, proper indexing, keyword density, and mobile friendliness affect your search rankings.
Conclusion
Your position in the search rankings is not guaranteed to be constant. Google’s core algorithm update of March 2023 again reminds search engine optimizers and website owners to be on their toes and stay current with the updates done by google.