You have to accept that Google gets better every year in understanding natural language and context, in many ways you would not expect.
We’re in a technological age where you can convert a random photo into a music video of the person singing. There’s a lot more to link analysis and evaluation of links than just looking at a bunch of keywords on all scopes of the page.
SEO and especially link building have changed drastically in the last few years. Google’s decisive moves toward algorithmic improvement have really come to fruition in ways many never suspected.
That’s a trend we believe is likely to continue.
Why Relevancy Matters in Building Real Links?
Perhaps before we discuss why relevancy matters in link building we should discuss what qualifies a real link. The best way we’ve been able to boil it down to at Page One Power is this: good links on sites that make sense.
There’s a decent amount of subjectivity in the term “good,” but we’re big believers in the human brain. To us, good means:
- Are we happy to show the link to the client?
- Are we happy to show the link to our colleagues?
- Would we be happy to show the link to other SEOs?
- Would we be happy to show the link to our family and friends?
Basically, would you want to hide the link from anyone? If the answer is no, then that’s a good link. And if it’s on a site that makes sense, well, that’s a real link.
And building real links is the only way to ensure the link stands the test of time and doesn’t end up causing regret and remorse down the road – especially with Google’s shifting, stricter guidelines.
It’s easier to be real than fake being real.
So relevancy should be the first check-in link quality. But what does relevant mean? Well, when it comes to links, links can be relevant in a variety of ways:
- Domain to domain
- Domain to page
- Page to page
- Link to page
- Domain to Domain Relevance
Domain to domain relevancy simply means the site linking to you is relevant to your website. You’re in the same industry, niche, or theme. It is the weakest check of relevancy, but certainly worth considering.
Why is domain to domain the weakest?
Surely every site linking to your site should be relevant on a domain level? Well, actually, no.
Domain to page relevancy means the page linking to your website is relevant to your domain.
This relevance is definitely more important than domain to domain – if the page linking to your website isn’t at least moderately relevant to your website’s theme/industry that should be a red flag. If it’s completely irrelevant, odds are it won’t make contextual sense on the page and could be considered manipulative.
Of course, the page linking won’t always be strictly relevant to your entire website – sometimes the link to your domain or page is more of a blurb than a centerpiece.
Let’s take a look at the page-to-page relevance.
Page to Page Relevance
Page to page relevance is—you guessed it—when the page linking to your website is relevant to the page they’re linking to. So the two pages linked together are relevant to one another.
Page to page relevance must be at least as relevant as a domain to page, if not more so. Otherwise, why the link to that specific page? Once again it would be a red flag for a page to link to an irrelevant page on an otherwise relevant domain.
Let’s look at the link to page relevance.
Link to Page Relevance
Link to page relevance is if the link is relevant on the page; that is to say, if the link makes contextual sense on the page itself.
Basically, we’re checking here to see if the link is relevant to the content around it, makes contextual sense, and isn’t shoehorned in. There’s no such thing as a relevant link that doesn’t have a link to page relevance. If the link is irrelevant on the page and within the content surrounding it, that’s a definitive red flag for a manipulative link.
We would never want a link that wasn’t relevant to the page it’s hosted on within the content surrounding it.
Determining Relevance: Trust Your Gut
Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beaten for determining relevance.
Well, maybe there’s one thing that comes close: Google’s algorithm.
If there’s one thing I’ve learned it’s the power of building real, relevant links. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low-quality and manipulative links.
Does every one of your links have a story to tell?
Presently to recount the story you would obviously have to go through each connecting page and read their story. Also, if the solitary association between your site and there is a connected catchphrase (from an exceptionally dubious, perhaps hacked specialty alter) or a sentence or perhaps section discussing your “best golf clubs for amateurs”, then, at that point it’s truly an ideal opportunity to consider conceivable links downgrades or connection purchasing channels or punishments you may have as of now.
That was then, at that point, this is present.
Following a turbulent year, we presently have our feet immovably planted in 2021 and, indeed, external link establishment is a major piece of the discussion.
We’ve all been educated to follow a basic recipe while evaluating the worth of web content.
Links = Trust.
Absence of Links = Lack of trust.
Albeit this recipe may have been applicable in the new past, the web is evolving.
Nowadays, instead of only an assortment of pages and links, the web is turning into a tremendous biological system with various methods of connecting and imparting. Along these lines, many feel that connections are becoming undesirable and that unlinked brand makes reference to are the path forward with regards to boosting SERP presence.