Hey,
You ever noticed how every SEO recipe for everyone seems to be the same, but the results are all over the map?
Like trying to make a batch of cookies from a single recipe…
But every time, some turn out perfect, and others are just a crumbly mess…
Why does it happen? Have you ever wondered?
Why do some companies rock at SEO while others can’t catch a break?
I mean, if you analyze all top results, every SEO strategy boils down to 3 main basics:
- Keywords-based content
- Back links
- On-page and technical SEO
So then why, for some, SEO is a cash cow, and for some, it’s nothing but money down the drain?
Is it a question of scale?
Of course, the big players in the market always grab the juiciest slice of the pie.
Size helps!
More resources, more reach, more chances to win.
But is that all there is to it?
Not really!
See, it’s not just about size & competition.
Companies don’t make it or break it in the SEO game just because they’re up against the giants.
So, what’s the biggest contributor to the waste of money on SEO?
One word:
Expertise
See….let me give you an example..
SEO is all about Keywords, right?
Every Tom, Dick, and Harry who calls themselves an SEO guru knows you need to sprinkle keywords all over your content and web pages.
But where many of them mess up is in choosing the right keywords to target.
Every good SEO knows If you’re starting fresh with a new website, you should aim for those informational keywords first, not those transactional ones.
It’s like trying to run before you can walk.
But most SEO’s don’t take this seriously… And end up buried on page sixteen of Google.
Generating backlinks has the same issues.
Not all backlinks are created equal.
Links from dodgy places won’t do you any favors.
The big shots at the top don’t get there by grabbing backlinks from questionable sources.
Pro SEO’s know that sometimes, getting backlinks from one shady but cheap spot can do more harm than good.
But you know who falls into that trap?
The folks who are just starting out or looking for shortcuts.
They buy those dirt-cheap backlinks from places like Fiver and then wonder why they’re suddenly lost in the Google wilderness on page 18.
The real deal is that the pros, the experts, and the SEO maestros treat backlinks like precious gems.
They’re extra picky about where they get them.
Talking of quality backlinks..here’s something 70+ of the top-ranked websites used in just the last month of October to stay at the top SERP’s.
If you’re looking not just about being in the SEO game but about dominating it
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They’re not just following the SEO recipe; they’ve mastered it.
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