Internet presence is a mandatory part of public recognition for any individual or company pressed to create a legacy. Unless the population is hinted at its existence, no organization can conduct business.
We all understand the momentousness of a website for any company. In order to create a trust factor among the community members, a well-maintained and good-looking website is a must.
Currently, there is no solid evidence for the fact that website quality score impacts the search ranking of any website on google. Even the clear indication of any website quality score being used is behind the curtains.
The discussion ends here, right? Or does it? Are there any complementary factors that might hint towards a quality score and how to achieve it? Let’s excavate!!
See Also: Google’s Advice On Websites That Use Spamming To Rank Their Sites
Contents
How Does A Website Rank On Google
We all have ample knowledge of why it is a matter of concern to be unable to appear on top search in Google. The better a websites rank, the most traffic it will attract and the enhanced chance of customer acquisition.
Some basic pointers summarised from various web pages, and articles concerning website content are-
- Google has given a statement on using high-quality content on web pages. Google’s algorithm will promote more refined content.
- You must have a clear and focused approach to how you wish to build your website. If there is no originality and your content is just another compilation of words in the vast ocean of articles and essays, your website is as good as dead.
- You would be foolish to underestimate the significance of content structure and presentation on web pages. Just as important as the content and its quality is, in the same manner, the way your content is being presented affects your search rank vastly.
Factors Related To The Site That Govern Ranking
Even though there is no singular website quality score available, many ranking factors related to a website’s quality affect its search rank on Google.
See Also: Keyword Rich Domains For Your Website Won’t Help Your Rank
E-A-TÂ
The expertise, Authoritativeness, and Trustworthiness model that are currently in use by Google to rank web pages clearly indicate the quality of a website.
Google has stressed the use of this model for future optimization of websites and blogs with high priority.
Refresh Rate
The loading speed of a website affects the user experience and therefore is one of the most crucial factors in website ranking. This also accounts for the quality of a website to a high degree.
Using SSL Certificate
With the surge of anonymous and illicit webpages on the internet, possession of an SSL certificate means a great deal. It lays the first stone in the formation of a bridge of trust and authenticity for the audience.
User Reviews
Google can never ignore consumer feedback as they are the ultimate end of the whole process of search ranking. Suppose the user is unsatisfied with a webpage’s content, quality, or overall design and functions. In that case, there is no chance of that website achieving a respectable rank in google searches.