Mastering the Google Webmaster Guidelines is essential for achieving long-term SEO results utilizing strategies that comply with Google’s guidelines. To avoid potential misunderstandings and eventual damage to your website, it’s critical to comprehend the Google Webmaster rules fully.
Everyone is in a panic because Google may make significant changes to the Google Webmaster Guidelines and rename them.
According to Gary Illyes of Google, the Webmaster Guidelines are confused and even somewhat out of date over time, and they do require an upgrade.
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He mentioned this roughly fifteen minutes into some of the most recent Search Off The Record podcast.
The Google Webmaster Guidelines have become more complicated, according to Gary Illyes, who claims that Google “started throwing more material into it when there was a push for anything like, for example, HTTPS that winds up inside this Webmaster Guidelines.”
Whenever it came to speed, the Webmaster Guidelines were used. When anything new came up, it’s added to the Webmaster Guidelines,” he explained.
“And that’s not always a good thing, since the Webmaster Guidelines should be so much about the core needs if you’re already in Search.”
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What Would They Do If Speed Isn’t One Of Them, and HTTPS Isn’t One?
And, on top of that, how long have several of the quality standards been in existence?
Probably 15 years ago. And several of the items in our Webmaster Guidelines are no longer in use,” he noted.
Guestbooks and an ancient SEO software product called WebPositionGold were among the other samples he provided.
He used the example of “doorway pages” to illustrate how they may get enhanced.
He stated, “That website, if you look at it, describes what entrance websites are, but it’s incredibly generic. For example, if you maintain a site for each state in the United States, it is legally a gateway page even though you have stores in each one. Is it, however, against our rules? I’m not sure. It depends on a variety of circumstances, such as whether you’re attempting to influence search queries or not.”
“I wonder if people might at some point divide them off into more technical standards, like things you have to achieve, and sort out the type of spam, poorly made, deceptive things a little bit more.
” John replied when asked if Google can pull up the rules since these coders will indeed have more than enough to look back and think.
“Oh, I’m meeting all of these needs,” from a technical standpoint.
What If Google Update Its Criteria?
If Google updates its criteria, Gary believes it will create a lot of fear and “people to flip out.”
Everyone, he continued, “will begin scrutinising the changes, and they may infer something that isn’t there. And, ideally, that’s what we’d like to avoid.”
They have to go through further examples of problems with modern Google webmaster guidelines, such as comprehending the disguising problem and just how intent is essential.
In addition, Google’s Webmaster Guidelines may have the nickname Guideliney McGuidelineFace.
So, in 2022, anticipate additional modifications to the Google webmaster standards, but don’t get too work up about it.
Twitter has a conversation forum.
See Also: Latest Google Search documentation updates