The act of gauging and evaluating a local digital marketing campaign’s success is known as local digital marketing reporting. This can include things like website traffic, leads generated, and conversions. Key Performance Indicators or KPIs cannot be ignored when talking about this subject.
Here are the tips for improving your local Digital Marketing reporting:
Contents
Define What You Want To Report
Defining your report’s topic is critical for any effective local digital marketing strategy. Without knowing what you are reporting on, it’s difficult to make changes or optimize your search engine ranks without knowing what you are reporting on. Provide a clear definition of what you expect from the report, too.
See Also: The Importance of Keeping up With the Latest Digital Marketing Trends
Track Your Website Traffic
Not only do you need to know how many people are visiting your website, but you also need to understand where they’re coming from.
Report on where your visitors are most frequently coming from by monitoring the traffic sources to your website (such as Google, Bing, etc.).
See Also: How We Increased Organic Traffic by 5X in 3 Months For a Korean Client?
Do Not Ignore The Right KPIs
KPIs play an essential role in digital marketing by providing insights into how well campaigns perform. Businesses may increase their digital marketing ROI by measuring KPIs and identifying areas that require work. However, not all KPIs are relevant. For a local digital marketing report, track KPIs like Brand Awareness Metrics, Customer Lifetime Value, and Sales Metrics.
Create a Logical and Straightforward Website
Plan your architecture. Think about every professional website you have ever visited. They have a clear website structure that is easy to understand, and you can immediately tell what their website is about when you visit it. So, a website with a good interface will help solidify and facilitate easy reporting.
Use Google My Business, Please.
Although it is a deep topic, local SEO helps you rank well in searches. Create a listing for your company on Google My Business, set up a profile, and enter all the necessary information.
Don’t forget to include your company’s website and contact details. Without Google My Business, you will miss major analytics for your reports.
Include Reviews From Locals in Your Reports
Once your company has been added to Google My Business, customers may rate you. Positive comments and reviews immediately enhance your page’s reputation, drawing in additional readers. Being professional in everything you do will gain your page favorable comments from your visitors in no time. Thus, you should use these reviews as a KPI in your reports.
Streamline Your Reports
Finally, standardizing your SEO reporting is a recommendation that applies to you if you want a good, accurate report. This means designing a report template and using it to generate all the reports you need. Altogether gives you consistency and speed in your reporting process.
Conclusion
Defining exactly what you want to report can help. Accordingly, track relevant Key Performance Indicators (KPIs) on your reports. Include your website’s analytics from all relevant platforms. Track reviews from locals as a KPI, too. Lastly, don’t forget to standardize your reports for added efficiency.