Page experience is a set of indications that assess how consumers perceive the experience of engaging with a web page beyond its basic information value. Core Web Vitals, mobile-friendliness, safe surfing, HTTPs, and obtrusive interstitial standards are all page experience cues.
The name “Ranking Factors” refers to the criteria used by search engines. It helps when analyzing web pages to construct search result ranks.
The Page Experience summarises the user experience of your site’s visitors. Google analyses page experience data for specific URLs on your site. And also use them as a ranking indicator in Google Search results.
Google’s John Mueller explains how page experience ranking factors might help a site. To rank higher and why Google may reconsider utilizing them.
See Also: Google Page Experience Update
Contents
Page Experience Ranking Factor
John Mueller Talks About the Page Experience Ranking Factor. Mueller then goes about the Page Experience ranking signal and how it works.
Suppose all of the information on the search results page is quite similar. In that case, utilizing Page Experience may assist a little bit to determine which of these are fast pages or reasonable sites. It determines in terms of user experience and which of these are less rational pages to show in the search results.
He has previously said that this ranking signal does not serve as a tie-breaker. He gives an instance of a scenario where the ranking signal kicks in and helps a site rank higher.
See Also: Google Now Offers Page Experience Update For Desktop Search Results
When a Ranking Factor Isn’t Beneficial to Rankings
John Mueller mentioned erasing off the page experience ranking factor by Google. Google may not use the page experience ranking criteria.
This is an intriguing response since one thinks of ranking factors as always being there. Still, Mueller describes a situation where a ranking element is “eased off” to deliver the correct search result.
However, he provides an example of a circumstance in which this ranking criterion is not under consideration to provide a Google user with the results they seek.
As with mobile, the ranking factor provides google with a little more information about the various pages that may appear in the search results.
And in cases where Google has a strong, unambiguous sort of intent from the query, where it can understand that they genuinely want to go to this website. This may relax the stance on utilizing page experience as a ranking component.
This is intriguing since seeing search engine results pages (SERPs) as ten links to sites sorted by ranking parameters is simple.
However, several criteria determine how a site ranks. And this is an example of how ranking elements might be pushed aside for certain purposes.
See Also: Google Drops Safe Browsing As A Page Experience Ranking Signal
Conclusion
While page experience is crucial, Google still strives to rank pages with the greatest overall content, even if the page experience is poor. A fantastic page experience does not trump quality page content. However, when there are numerous pages with identical relevance, page experience might be considerably more significant for Search visibility. But when a searcher expects to visit a certain website, the Page Experience ranking factor is “eased off.”