Google MUM Update: What Can SEOs Expect in the Future?
MUM stands for Multitask Unified Model, and it is a novel Google search technique initially unveiled in May 2021. At the Search, The upcoming rollout was revealed on September 21, 2021, and people discussed this innovation further. MUM uses artificial intelligence (AI) or natural language processing to respond to sophisticated search questions using multimodal information. MUM is bilingual and can