How Hyper-Personalization is Shaping Digital Marketing Trends in the USA
Hyper-personalization is changing the U.S. digital marketing scene in great dimensions for delivering differentiated experiences at individual user levels. This contrasts with typical personalization, which only involves limited customer data, and more modern technologies, including AI and machine learning, that develop a customized engagement experience. Hyper-personalization and digital marketing trends have allowed marketers to touch base with users by providing