From SERPs to AI-Powered Answers: Perplexity’s Impact on Search Behavior
Search has been all about finding things. Search engines have long presented results in the form of blue links, snippets, and ads. The search experience is, however, changing now. Mediation Technology, including AI-driven platforms such as Perplexity, is transforming the way users consume information. They don’t merely present links but come up with straightforward, conversational responses. This change is transforming