From Organic Traffic to Citation Rate: A New Metric for a New Era of Search
For over 20 years, organic traffic was promoted as the pinnacle of SEO achievement. Consequently, brands, marketers, and publishers obsessively monitored the same key metrics, including clicks, impressions, and visits. They used these as metrics to set visibility and argue the necessity of marketing costs. However, changes are occurring in the digital world at an unprecedented rate. The search engines