When working with Google for SEO, you should remember a few things. Sounds easy, just a few things to keep in mind and done. However, it’s not. As time changes and with that consumer behavior, search engines like Google are changing too. They are changing their prescribed norms for search engine optimization to match the pace with users’ demands. And that’s the trickiest part: if you wish to rank higher on search engines, you must work accordingly.
One such update guides SEO professionals and business owners on nofollow link attributes.
Check Out: Google Algorithm Updates
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What Are Nofollow Attributes?
If you are working with search engine optimization, nofollow attributes are easy to understand. They are just some hyperlinks but with a tag of rel =” nofollow.” So they are just informants that inform search engines like Google about the hyperlinks, and it reports that these links are meant to be followed.
Therefore, whenever Google and other search engines come across nofollow links, they even didn’t crawl them.
Why Are They Important?
Now you know about nofollow attributes, but why are they important? Well, there are many reasons why nofollow links are essential. There is always a debate about whether nofollow link attributes impact search engine optimization. However, even if they impact SEO indirectly, we can’t undermine them.
When you have nofollow links, your link profile appears diversified. In addition to this, they also sometimes save you from the Google penalties. Another benefit is that although indirectly, they do fetch organic traffic. And the rest is easy to understand, how organic traffic can convert into lead generation.
Therefore, using nofollow links benefits your website and can help your SEO.
How To Specify Different Nofollow Attributes?
This section is essential if you want to know the latest buzz about Google SEO. In a recent tweet, Google’s John Mueller hinted at the nofollow link attributes.
He has stated that whenever you use a nonfollow link, you can also specify the sort of nofollow link. For instance, if it is a sponsored nofollow link, you can add this word to the nonfollow link attribute tag.
That’s it, and your work is done. This simple step informs search engines like Google that you have used a sponsored nofollow link.
Therefore, we can see that now Google emphasizes the specific attribution to the nofollow. Working according to Google’s preferences can help you optimize your search engine.
Conclusion
So even if you think just making settings for nofollow attributes is enough. Then it can be the reason for you to lag.
That is why you should be careful while using nofollow attributes. And whenever you use them, use them accurately based on the conditions.
If you do so, search engines can better recognize the context in which you use nofollow attributes.