In the modern world, Artificial Intelligence is the wave of the future. It is everywhere in chatbots, recommendation engines, analytics dashboards, and even on the camera of your smartphone. Nonetheless, none of the fields has experienced its shocks more than digital marketing and SEO, in particular. The reality is that it is not that simple, because AI is not here
As several businesses and organisations are integrating AI with their working facilities, the center of focus mainly relies on a few factors. For instance, you can refer to the company’s efficiency, information privacy, and cost. Although various LLMs (Large Language Models) like GPT or Perplexity can provide robust automation features, there are also several backdrops we can notice. For example,
Artificial Intelligence (AI) has become a global fascination, none more than Large Language Models (LLMs) such as GPT-4, Claude 3, and Gemini. With their vast computational power, these models can do things like write poetry, code, or even have a chat with a user, making it hard to distinguish whether the other side of the conversation is a human or
Generation AI has broken free from the traditional search process. The AI systems rapidly generate information and provide answers in a summary format to users instantly. However, this change leads to a serious inquiry: Where then was the information sourced by the AI? The transparency of sources and attribution is crucially important. It deprives users of a chance to fact-check
When you are working with SEO, you will find conventional strategies are no longer valid for producing sufficient results. For instance, if you want to increase search visibility on your content, you mainly have to rely on AI summaries rather than a high ranking on the search pages. Moreover, you can also optimize your content for generative snippets for prominent
