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Author: Aloukik Rathore

robot vs llm

Robot vs. LLM: Technical SEO for the New Generation of Crawlers

The conventional SEO procedure has taken a rapid leap with the progress of LLMs. For instance, the evolution of search engines also makes some profound changes to the traditional significance of bots and crawlers. Moreover, the overall scenario provides us with significant insights into how search engines discover, interpret, and locate our content. Additionally, as we proceed to describe the

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SERPs to Smart Answers

From SERPs to Smart Answers: The Hidden Role of AI Citations in Generative Search

Search engines have been working to ensure that they can direct users to credible answers within a short time. The classical SEO was concerned with ranking. Blue links dominated results pages, and the clickthrough rates determined the visibility. However, now generative AI is altering the situation. Users are being provided with conversational answers in a more direct manner. These responses

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Backlink Gap vs. Citation Gap

Backlink Gap vs. Citation Gap: The New Method to Audit Your SEO

The search engine optimization (SEO) world constantly changes, and to stay ahead of their competitors, professionals must know what factors to consider when ranking searches. The backlink gap has been a cornerstone of SEO auditing for several years. It entails the process of determining the backlinks that your competitors have and that you do not. On the other hand, the

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AI Citations vs. Featured Snippets

AI Citations vs. Featured Snippets: Which Drives More Traffic?

Since the inception of AI, it has impacted various aspects of digital facilities and how we can interact with it. For instance, you can refer to the impact of AI on search engines alongside the effectiveness of featured snippets. Moreover, both of the factors are responsible for growing organic traffic on your website in different ways. Featured snippets, in particular,

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