The fast-changing nature of search engines is evolving at a rate faster than ever. The SEO industry is not an exception, as Artificial Intelligence, and more specifically, ChatGPT, have entered the realm in their entirety. What used to take hours to do manually in research, writing, and optimization now takes just minutes. The SEO professionals are no longer responding, but
The development of search engine optimization (SEO) has always been very dynamic. SEO has changed its tactics from keyword stuffing to the advancement of core web vitals and semantic search. This constant adaptation is what has kept the industry thriving. The most recent and most significant change was the advent of LLMs (Large Language Models) such as Google’s Gemini and
Throughout the year, Google launches various updates to ensure user convenience for web browsing and SEO. For instance, you can also refer to the Google Spam update in 2025, which generally focuses on improving the search results. The spam update primarily achieves this by identifying sites that circumvent spam regulations. Furthermore, the Google Spam update also focuses on decreasing the
In mid-September 2025, Google quietly removed the URL parameter &num=100. This small change didn’t affect rankings but shook the SEO world because it limited how much data tools could collect at once. Years ago, this trick was used to get 100 results on a single page as opposed to 10 results by the SEO tools. The relocation by Google is
For over 20 years, organic traffic was promoted as the pinnacle of SEO achievement. Consequently, brands, marketers, and publishers obsessively monitored the same key metrics, including clicks, impressions, and visits. They used these as metrics to set visibility and argue the necessity of marketing costs. However, changes are occurring in the digital world at an unprecedented rate. The search engines
