Google December Product Reviews Update Affects More Than English Language Sites?

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In Google’s December product reviews update, they revealed that it would be rolling out to the English language. No timeline has been given on the rolling out of other languages. However, Google’s John Mueller did respond to a question of whether it will roll out other languages or not. 

Google December Product Reviews Update

On Dec 1, 2021, Google tweeted that their December product reviews update will roll out to English language websites. The update is primarily centered around review sites. The main reason for the update was to enhance the quality of reviews appearing in Google search results. 

google product review update
google product review update

A Google Andy Tweeted About The Description Of Sites That Would Face Lowering Of Search Rankings: 

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

Google also introduced a blog post for more information on the update that has two new premier exercises that Google’s algorithm would review for ranking. 

The first exercise was the requirement for evidence of actual product review and handling by the publisher.

customer reviews
customer reviews

The second exercise was to bear links to different e-commerce sites for product purchases.  

Google’s Tweet revealed that the new product reviews update will roll out to English language sites. But their blog post neither clarified on what languages it was rolling out nor specified that the update was limited to English review sites only. 

See Also: Top 10 Ecommerce Sites in India

Does Product Review Update affect other languages too?  

The person with concern was certain that the product review update only acted on English language search rankings. Yet he noticed turbulence in German language review sites that appeared to be related to product review updates. 

His question was: 

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?

To which Mueller responded

“I don’t know… like other languages?

My assumption was this was global and across all languages.

But I don’t know what we announced in the blog post specifically.

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

So, according to Mueller, Google’s product review update should have rolled out to multiple languages worldwide and not only to English. Even their blog post didn’t mention any particular language for rolling out. However, Google’s Tweet on the December product review update said otherwise. 


There could be a possibility that Google’s Tweet wants to convey that the update was rolling out initially to the English language followed by other languages. 

That being said, until Google clarifies it is still vague if the product review update affects only English or more. 

 See Also: Product reviews update and your site 

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