Google Search Ranking Algorithm Tremors Continue And It’s Big

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Are you shaking uncontrollably so far? Google search ranking algorithm continues!

The Google search results are often quite unpredictable, and we’ve seen significant amounts of discussion rise back up in the last 24 to 48 hours, as well as the analytic tools. Because there’s too much occurring in Google Search right already for SEOs, taking time off for the holidays may not be a possibility for so many.

Google search algorithm
Google search algorithm

This item was initially published at 7:50 a.m. ET on December 17, although I wanted to update it with new data until Sunday, December 19.

In summary, the speculation and volatility have persisted, and on December 18, they peaked dramatically.

For what’s different with volatility, I’ve included another part below.

We won’t discourage you after you felt we’d had more than enough.

As I previously stated, we’ve received a slew of Google search ranking algorithm modifications this year, neither verified nor unverified. It appears that the volatility from earlier this week is continuing, and it’s difficult to determine if it’s entirely due to the constant reviews and rating upgrades or not.

Chatter about SEO

As previously stated, the continuing discussion about Google search ranking algorithm at WebmasterWorld is heating up.


Many SEOs report that the results are jumping over the place, similar to what you’d get after a significant upgrade. Here’s a sample of the conversation:

  • It appears like something significant occurred today. I saw tiny improvements for the previous several days, but today we saw a considerable decline. 
  • This Google search ranking algorithm upgrade appears to be substantially larger than their latest prior “core update.” 
  • This “product ratings” update appears to cover a wide range of topics, as the losses we suffered today had little to do with items.
  • On December 10, traffic increased by more than 20%, then decreased by 35% on December 15. Something significant occurred today. 
  • That same day, I witnessed other folks reporting a significant decline.
  • Something fresh appears to be in the works. What I’ve discovered about these changes is that even if a particular update benefits your web or sites, it won’t stay long. 
  • If you get a considerable boost, take advantage of it in whatever manner you can since it won’t last forever.
  • If you’ve recently received a significant boost, make the most of it while you can since it won’t last long. It might happen in a day, a week, or a few months.
  • But searches nor direct traffic are off 35 percent today. To the ground: the United States, the United Kingdom, Germany, Canada, and Australia.
  • I haven’t seen such a big day’s drop in the 17 years I’ve been doing this, so I’m hoping this isn’t the start of a new long-term nightmare that Google unleashes on us.
  • For whatever reason, Google is attempting to say farewell at a rate accelerating all organic search traffic.
  • Modifications per algorithm have struck me during the previous 12 months.
  • Again today, it was off 15%, bringing the total year-over-year decline to 70%.

It continues, but I’m not going to copy and paste everything.

See also: Google Fred Update: What You Need to Know

Tracking Instruments

The monitoring tools are also quite hot right now; almost all of them have shown high volatility in recent weeks, and it has increased again in the last 48 hours.

core updates
core updates

Yes, many signals point to a significant upgrade, but it isn’t easy to pinpoint precisely whatever this release is because there is so much going on.

It might be a bug in the core update, a change in the ratings and reviews, an unknown spam campaign, a Google search ranking algorithm adjustment, or something else.


This was all you needed to know about the Google search ranking algorithm. Keep reading to stay updated on the topic.

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