Improving SEO helps ensure that your website can be found in search engine results, increasing traffic to your site. However, there is one more strategy you can use to improve SEO: topic clusters. Topic clusters are an effective way to group related keywords to optimize your website’s ranking on search engines. Topic clusters are also helpful for brainstorming content ideas.
Competition for exposure on search engines is getting fiercer as more companies transfer their operations online. It’s crucial to have a solid search engine optimization (SEO) plan in place if you want to stand out from the competition. Using topic clusters is one of the best techniques to increase your SEO.
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What Exactly Is A Topic Cluster?
A topic cluster is a collection of web pages that relate to each other, organized around a single subject or phrase. When appropriately implemented, subject groups help your website rank higher in search results, provide a better user experience, and boost traffic. The key to success is to create a topic cluster that is both meaningful and relevant. Let’s look at an easy 4-step guide to improving your SEO with powerful topic clusters.
Step 1: Decide On Your Key Point
Choosing your core subject is the first step in constructing a topic cluster. This should be a comprehensive issue that interests your company and will likely be searched for by your target audience. Your primary subject matter, for instance, maybe “digital marketing” if you own a digital marketing business.
Many subtopics and keywords, including social media marketing, email marketing, SEO, and PPC advertising, fall under the umbrella of this critical topic. Making a pillar page is the next step after choosing your primary subject.
Step 2: Build A Pillar Page.
A pillar page is thorough, in-depth content discussing your main subject. This page should be constructed to give a high-level summary of your main topic and should be search engine optimized.
You Should Have The Following Components On Your Pillar Page:
- A concise title that expresses your main idea and is search engine-friendly.
- A table of contents with links to each of the page’s subsections.
- high-definition, relevant pictures and videos.
- Links to relevant stuff both within and outside.
- A solid call to action that entices visitors to continue exploring your website.
Your pillar page should be the hub of your topic cluster, with all the other pages in the collection linking back to it.
Step 3: Determine The Subtopics
After creating your pillar page, finding relevant subtopics for your main topic is the next step. These sub-topics should be narrow enough to be thoroughly covered on separate web pages and wide enough to connect back to your pillar page.
Such sub-topics, using the example of a digital marketing agency, maybe “social media marketing,” “email marketing,” “SEO,” and “PPC advertising.” Make a separate web page that offers in-depth information on each subsection of the issue and include a backlink from each subtopic page to your pillar page.
Step 4: Connect Everything.
Linking everything together is the last stage in developing a robust subject cluster. Your pillar page should connect to each sub-subject page, and each page in your topic cluster should link to your pillar page.
You build a web of related information that search engines will like by tying everything together. This increases your website’s exposure on search engines and facilitates users’ access to the content they want. Remember to advertise your material on social media, email newsletters, and other marketing channels and link the pages in your subject cluster together. More visibility for your work increases the likelihood that it will share more.
Conclusion
A quick and straightforward technique to boost your SEO and increase traffic to your website is to create topic clusters. By following these four easy steps, you can build a strong topic cluster that will set you apart from the competition and make your website a go-to resource in your industry.