This phenomenon of online promotion of a website over the internet to increase its traffic is known as Digital Marketing. One of the most important hacks to successfully execute a marketing campaign is influencer marketing. In influencer marketing, influencers increase brand awareness, made possible by a paid partnership between influencers and the brand.
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Influencer Marketing Tips For The USA: Your 101 Guide
Influencer marketing has seen a massive rise in the USA. The number of influencers in America has risen to new heights in recent years. Also, the influencer marketing industry is soaring to a new height yearly in the USA, with an annual growth of 33.4%. Therefore, brands must follow the best influencer marketing tips for the USA. Some of the best influencer marketing strategies are:-
Choosing The Relevant Influencer
- Assessing the number of genuine audience outreach
- Setting up the budget
- Content creation according to the target audience
- More platforms are equivalent to more reach
Influencer Marketing Examples in the USA
Different brands in America have executed their marketing campaigns successfully with the help of influencer marketing. This hack has proved to be a boon in the marketing campaign because, with the help of influencers, the brand’s narrative is settled efficiently and reaches a large section of the audience via social media.
It is essential to keep different things in mind while engaging in influencer marketing. One of the most critical influencer marketing tips for the USA is to choose the right influencer related to the product in general and the target audience. Also, the platforms that offer the highest amount of reach must be preferred in the case of influencer marketing. Along with influencer marketing, you can also use content marketing and SEO using top digital marketing companies in the US like SamBlogs.
When implementing influencer marketing in their marketing campaign, various brands in the USA gained a high amount of reach, leading to higher and higher brand awareness among the people. Here are some of the best influencer marketing campaigns that were successfully executed in the United States of America:-
Dunkin Donuts
Founded in 1950, Dunkin Donuts is an American company that offers its customers different varieties of coffee and donuts. When it needed to fulfill the requirement of a successful marketing campaign over the Internet, the team went for influencer marketing, which created perfect audience engagement for the brand.
With the help of the influencer Charli D’ Amelio, who is 19 years old and has a whopping 151 million followers on TikTok, Dunkin promoted its brand by collaborating with Charli and creating content that attracted the attention of the masses.
The collaboration led to Charli posting videos promoting the brand’s drinks and other products over her TikTok, which garnered millions of views and proved the power of influencer marketing.
Absolut Vodka
Absolut Vodka is a Swedish brand that offers its customers premium vodka in different flavors. Regarding the brand’s online promotion, the topic they chose to make the tagline was sustainability.
In the current environment, where pollution is a hot topic on the global level, Absolut Vodka offers its customers products that promise sustainability in its making. The content reflected the same idea of sustainability and was marketed over the internet with the help of different influencers.
Their campaign was successful, as the idea and marketing strategy helped them reach a huge audience. This proves that creating content that solves modern-day problems can be one of the best influencer marketing tips for the USA.
Gymshark
Gymshark is a British company famous worldwide for its high-quality fitness wear, including gym wear, activewear, athleisure, and all types of workout clothing. Founded in 2012, the brand’s major contribution to its success is often credited to its top-notch influencer marketing.
Gymshark created a hashtag, #Gymshark66, that encouraged people to post their post-workout pictures on their social media handles with the hashtag in the caption.
Many highly famous fitness influencers in America also posted their pictures in collaboration, which led to an increase in brand awareness. This fitness trend under the influencer marketing campaign of Gymshark was a massive stroke by the marketing team as it gained more than 300 million views over TikTok and more than 800 thousand posts under the hashtag created by the brand.
Daniel Wellington
Regarding wristwatches, the first name that pops into most people’s minds is Daniel Wellington. Founded in 2011, the company has made a strong impact in the market by selling more than 6 million watches since then.
The company, which started in 2011, succeeded with its heavy internet marketing campaign by reaching out to influencers. The marketing team at Daniel Wellington collaborated with influencers related to fields like modeling and art.
With its terrific marketing campaign, this wristwatch brand became so popular that other influencers in America started buying the products and posting them with the hashtag #DWpickoftheday, leading to tremendous social media reach for the brand.
This campaign was one of the most successful marketing campaigns, as Daniel Wellington made a whopping $228 million in just three years by selling 1 million watches.
Fiji Water
Headquartered in Los Angeles, California, Fiji Water is an American mineral water brand that claims its packaged mineral water is from Fiji. With its fantastic internet marketing campaign, which included the involvement of journalists, Fiji Water paved the way for itself to reach the USA.
The company created content to be posted on the social media handles of the journalists under the influencer marketing program. To get the attention of the majority, the brand compared the quality of their water with the quality of the tap water in the USA. This led to a huge crowd being attracted to the brand.
This marketing campaign proved that creating relatable content that directly hits the nerves of the majority can be one of the best influencer marketing tips in the USA.
Dior
Since its launch in 1946, Dior has created a remarkable mark in the fashion world. Offering products in various ranges, including fashion, beauty, fragrances, and accessories, Dior has established itself well in the USA.
Founded by Christian Dior, the company had an incredibly successful run marketing its products over the internet. With its marketing campaign, 67 Shades of Dior, the company did a tremendous job in influencer marketing by collaborating with influencers worldwide.
In the marketing campaign, products were promoted to people with different skin color shades who belonged to other geographical regions worldwide. The company successfully executed the idea of fostering global equality based on color, leading to one of the most successful and impactful marketing campaigns.
Coca-Cola
It would be rare to find someone who does not know the name Coca-Cola in the world, let alone in the US. This is the reputation of this brand. Coca-Cola is a soft drink brand that serves cola-flavored soft drinks to its customers.
With sales in over 200 countries around the globe, the brand reached a new height in the USA after it collaborated with famous influencers to boost its internet marketing. Coca-Cola collaborated with the renowned singer Khalid to promote the brand on social media with the hashtag #sharethemagic.
This marketing campaign led Coca-Cola to gain a good reach over TikTok and other social media platforms.
Getaway House
Getaway House is an American company that provides its customers with rental cabins and other vacation amenities. This brand has a good reach among its target audience, thanks to influencer marketing.
In its marketing campaign, Getaway House collaborated with some trendy influencers. It provided them with free stays in their cabins on vacations in return for promoting their brand on their social media handles.
This was a successful influencer marketing campaign in the USA, as it gained attention from the target audience and increased brand awareness.
HelloFresh
HelloFresh is a German company that offers meal kits to its customers. It is the number one company providing meal kits in the USA. To expand its reach or, more accurately, increase brand awareness in America, HelloFresh opted for digital marketing.
In its digital marketing campaign, HelloFresh used influencer marketing to successfully attract the attention of the American audience.
HelloFresh collaborated with influencers on different platforms, who promoted the brand in various ways by creating unboxing videos, preparing meal videos, etc. This led to a successful internet marketing campaign.
Calvin Klein
Calvin Klein is one of the most famous brands in the Fashion industry. With revenue of a whopping $8.5 billion in 2021, this brand has never failed to deliver. With its over-the-top products, Calvin Klein’s accurate marketing strategy greatly benefited the American market.
The hashtag #mycalvins started in 2015 and increased brand awareness. It collaborated with celebrities like Justin Bieber and Kendall Jenner, who have more than 290 million followers on their social media handles.
This hashtag has more than 850 thousand posts on Instagram, and according to reports, this campaign increased Calvin Klein’s brand value by five times as it used to be earlier.
Influencer Marketing Statistics in the USA
Influencer marketing tips for the USA are necessary because the industry is roaring with a massive Compound Annual Growth Rate of 9.23%. Within a minimal time, the market has risen to this height because influencer marketing is getting bigger and bigger every day.
In the USA, different brands’ marketing campaigns use around $17 per user for their ad projection, which makes the industry’s annual revenue around $5 billion. The CAGR with which the market is expected to rise yearly can lead the influencer marketing industry to be a market worth $8.74 billion by the end of 2029.
The 3 R’s of Influencer Marketing
The 3 R’s have proved to be the pillars of influencer marketing. Keeping them in mind before incorporating them into your marketing campaign is also one of the best influencer marketing tips for the USA. Here are the 3 R’s explained below:-
Relevance—The first R of influencer marketing discusses the influencer’s relevance to the brand’s alignment. There is no point in collaborating with an irrelevant influencer unrelated to the brand. Therefore, the brand must collaborate with influencers directly connected with their target audience.
Reach—The second R of influencer marketing is the number of people attracted to the brand after collaborating with the particular influencer. Therefore, a brand should always seek an influencer with a higher social media reach. It is essential to choose an influencer with genuine followers over social media, as there are some cases of influencers having fake fan followers.
Resonance—The third R of influencer marketing is the level of engagement that the influencer creates after they promote the brand on their social media. The tremendous marketing campaign executed by Dior, one of the favorites in the fashion industry, 67 Shades of Dior, resonated well with the target audience as it promoted products of all the shades of human skin color. This R is typically the result of the other two.
Hiring a full-fledged digital marketing company in the US will help you leverage all these tactics.
Influencer Marketing Tools
It is essential to monitor the marketing campaign, report its success continuously to the team, and communicate results within the team. Regarding influencer marketing, the data collected is so large that management tools are required.
Influencer marketing tools help the marketing team quickly assess various data related to the marketing campaign. Some primary functions of influencer marketing tools are calculating the influencer’s reach, creating a dashboard, calculating coverage over different platforms, etc. Keeping an eye on every movement is one of the vital influencer marketing tips in the USA.
Here are the names of some of the top-rated influencer marketing tools in the USA:-
- Modash
- Brandwatch Influencer Marketing Software
- Creator. co
- VN secure
- Intellifluence
- Klear
- Affable.ai
- Upfluence
- Refersion
- NeoReach
- Later influence
These tools always succeed in delivering when taken with their assistance. Using them will create an impactful remark in the steps of influencer marketing.
Types of Influencers
Different types of influencers on various social media handles are approached by the brands for collaborations or paid partnerships. You can categorize these influencers on their number of followers, which are:-
Mega Influencers – These are the influencers with the highest number of followers. Mega influencers have a fan following of more than one million.
Macro Influencers—Macro influencers are the second most followed type of influencer, with a fan following between 100,000 and 1 million.
Micro-influencers are the third most followed type of influencer. They have a fan following of 10,000 to 100,000.
Nano Influencers—Influencers with a fan following of less than 10,000 are nano influencers. These followers are just in the growing phase.
Conclusion
Influencer marketing is growing with the growth in the digital world in this era of the internet. Digital marketing has risen to a new height in boosting businesses over the internet, and one of the most essential hacks of digital marketing is influencer marketing. It is the promotion of the brand over social media with the help of influencers.
When opting for influencer marketing, you must consider all these vital factors. Searching for relevant influencers, assessing the reach count, and creating proper content for the target audience are useful influencer marketing tips for the USA.
The influencer marketing industry, with a high Compound Annual Growth Rate (CAGR) of 9.23% in the USA, proves to be a testament that influencer marketing is here to stay in the market with an expected $8.74 billion by the end of 2029. The three R’s of influencer marketing – Relevance, reach, and resonance- are very important to keep in mind the team. Different influencer marketing tools are essential to perform data analytics.
FAQs
How do I find influencers in the USA?
Answer. You can find influencers by searching social media using different hashtags or platforms like Upfluence, Klear, Traackr, etc. This will provide you with the best influencers according to your brand’s needs.
What social media platform is most used for influencer marketing?
Answer. According to the statistics, Instagram is the social media platform most used for influencer marketing in the USA, followed by Facebook, TikTok, YouTube, iMessage, X(Twitter), Pinterest, and Snapchat.
Which industry uses influencers the most?
Answer. In the USA, fashion, food, and entertainment industries mostly use influencers to promote their brand over the internet.