Most website developers feel good about having high bounce rates, and for some, not so much. Even though there is no perfect bounce rate, people still feel their website need not have too high. And in this article, we will learn about the reasons why a website can have a high bounce rate.
However, before we dive into the same, let us understand a website’s bounce rate in detail.
Contents
What Is A Bounce Rate?
A website’s bounce rate is the percentage of viewers who leave our website or bounce back to the search results instantly after noticing a page of the site.
In other words, it is equivalent to someone visiting a restaurant and not ordering anything because they didn’t find the menu appealing.
Now, most people think that the bounce rate happens only due to the sudden exit of the viewer from their website without interacting with them.
But the truth is that a bounce rate can occur even when a website performs well. What are the reasons behind this phenomenon? We will learn in detail.
See Also: Is Bounce Rate A Google Ranking Factor?
Top Reasons Our Websites Have High Bounce Rates
Some common causes influence websites and lead to high bounce rates. Here are some of the reasons:
Slow-Loading Websites
One of the most important reasons for the high bounce rate is the slow-loading speed. Why? Because page loading speed is essential for increasing web traffic. So it’s simple.
The more the website’s speed, the more the audience will view the same, and the more the web traffic will increase.
Efficient Content
As mentioned earlier, a website can have a bounce rate if there are more viewers.
For instance, if people get to view content that is self-sufficient and satisfying, then this can increase the bounce rate. However, an excess bounce rate can be harmful. So, we can ensure that there is nothing to worry about by analyzing the time spent on our website.
Misleading Descriptions
Another reason why there is a chance of a high bounce rate on our website is the misleading descriptions.
If the website’s descriptions are misleading, it can cause the landing of the wrong audience on the website, which can further lead to a high bounce rate. Hence, ensure that the descriptions and title go in sync.Â
See Also: How To Create Awesome Meta Descriptions
Technical Error Or 404 Error
The following most common reason is a technical error or 404 error. Sometimes we visit a website, and it turns out there is a 404 error.
Now, it can irk us and make us jump to the following website and never return to the same.Â
Non-Mobile Friendly Website
Finally, another popular reason for the website’s high bounce rate is its non-mobile-friendly interface.
For instance, if the website’s interface is non-mobile friendly, people will naturally exit the page and move to the next. Thus, make sure our website is mobile-friendly.
See Also: Page Experience: Errors, How To Check Them
Conclusion
These are some of the most common reasons a website can have a high bounce rate.