Why is SEO so important?

For any business on the internet, organic leads are the most important. As it may give the best conversion value for the business. Having a successful SEO strategy ranks the website at the top in SERPs and helps the website to get an organic reach.

SEO is an amalgamation of various multiple algorithms which keeps updating with time and requires ongoing testing to achieve the best results in SERPs. Hence, an updated SEO strategy is a must requirement for the brand website.

What is Seomator- An Introduction

Seomator is a great website auditing tool that crawls the website and helps SEO professionals ensure their websites are properly optimized. This identifies the problems with a website and provides effective solutions. It also offers ways for you to improve your site’s performance. It analyzes the architectural information, audits it, and sends a detailed assessment report containing methodology to enhance the SEO algorithms. 

What Seomator Offers?

Seomator provides all the analytics and information regarding a website. How well does the site rank? How does it perform on various devices? What changes are necessary to be indexed on top in SERPs? 

 

Dashboard

The dashboard allows you to access all ongoing projects. You can easily add more projects for analysis. The dashboard lets you manage your short-term goals and tasks. The navigation bar gives one-click access to the important options like bulk processing, domain comparisons, profile, monitoring, etc

Overview Page

The Overview page reflects the summarized data of all the information gathered by Seomator from the website. The information is further processed and analyzed by Seomator. It identifies the strength and weak portions of the website and presents the SEO score on a scale of 0-100. Here, Seomator lists all the issues which are required to be addressed for the website optimization and to keep it functional. 

 

On-Page Optimization

 

HTML Tags

The right HTML tags work as the foundation brick of a good SEO Campaign. Seomator gives you a closer overview of your HTML tags which plays a crucial role in website ranking. Once you select the desired project, click on the HTML Tags in the left options menu to have an in-depth analysis of your website’s headers, title tags, and meta description. This feature also allows you to recognize the errors and fix them. 

Seomator has the information that you need to implement a sound search engine optimization strategy. This is because it has an in-depth view into how to build your website including your headers, titles, and descriptions.

The graphical representation of the data makes it easier to understand. It helps to proceed with necessary actions. 

Internal Links

Internal Linking is very important in the entire SEO strategy as it helps your website rank higher in search engine results pages (SERPs). Internal linking is the linking of your website content from other websites within your own site. This allows people visiting your website to find more information about the topics they are interested in. In order to link effectively, you need to know what type of links are the most valuable for your website.

The Internal Linking section of Seomator takes the account of incoming and outgoing links in your website a present. This is represented in a graphical form which is helpful in determining the page authority.

Content Quality

This is the section that is entirely dedicated to the website blog. It describes how the current website content distribution across the sitemap. Its analytics shows the pages on the basis of word counts and content quality. This feature helps you identify the unique, similar, thin content and duplicate content and proceed with the necessary steps to override that. 

Mobile Friendly

Since smartphones became the primary internet communicator, optimizing web pages for smartphones is important. Most Internet users are accessing the internet from their hand devices. 

If your website isn’t mobile-friendly, you may be losing out on potential customers. With more people using their phones to browse the internet, having a website that looks good and works well on a mobile device is essential. Seomator can help you check if your website is mobile-friendly. You can use Seomator to optimize your website’s design or performance for phones.

Structured Data

This is one of the great but simple features by Seomator. It depicts whether the structured data can be found on the client’s website or not. It also gives you access to look for the data type it is associated with URLs.

Page Speed

Google prioritizes high importance on delivering a smooth user experience. Its algorithm is developed to index websites with a simple and compelling UI/UX. With a fast loading time, your site will have a great user experience. The graphical representation of your website shows a lot of information regarding average response time and page size which are the two most important factors in page speed.

Text Statistics

Now, Placing the keywords is not just enough to rank your website. Placing enough keywords throughout the content is important. Google can penalize you for overusing keyword and ranks you down.  However, with the right set of keywords and density, you can get the SEO advantages in SERPs. The Text Statistics section on Seomator enables you to analyze the right balance of keywords on your website. The page reflects the most common used primary and secondary keywords on your site. In return, they help you to prepare a better content strategy.

Site Structure

Site Structure is the last tab under the On-Page menu. It allows for a close analysis of each page of your site for depth and it will also help you decide whether or not to increase the link volumes on each page.

Off-Page 

This section brings the off-site features of a website to the users. Under “Off Page” you can analyze and audit your social media, organic presence, backlinks, and how you can export the reports in form of PDF. The reports will help you to understand how well your online marketing is working and what areas you need to focus on.

Social Media Channels

Creating a social media presence is crucial to the success of your brand. It is an important aspect of content distribution. Keeping an eye on social media is essential when it comes to content marketing. This is because most of the content that goes viral is a result of social media reach. Sharing is easy on social media, and it can quickly spread across the internet. Seomator provides you with a dedicated social media section, so you can keep track of your content’s progress. Additionally, this tool allows you to analyze your content’s performance and find out which strategies are working best for you.

Backlinks

If you want to build strong backlinks for your SEO campaign, then Seomator is the tool for you. Seomator allows you to view all of your backlink profiles in one place. This makes it easy to identify which backlinks are helping your SEO campaign and which ones need to be taken down or improved. You can also use Seomator to track the referring domains of your backlinks, so you can determine which sites are driving traffic to your website. With the help of a comparison graph, you keep the list of dofollow and nofollow links.

Organic Presence

As a business owner, it is important to stay ahead of the competition. One way to do this is to monitor what they are doing and copy their best practices. This section from Seomator focuses on keywords that your competitors are using and how you can use them to your advantage. By understanding your competitors, you can create a competitive edge that will help you win over customers.

The chart-wise representation of keywords helps you understand the keywords your competitors are using. 

Web Crawler Report

One of the most important things you can do to ensure your website is ranking well is to make sure all of its links are working properly. The Crawler report checks for the site’s overall functionality. It shows which URL on your site is being crawled along with the response codes. It allows you to check canonicalization, which helps you make sure all of your URLs are pointing to the same location on the web. This report can also help you identify any broken links on your website, which can impact your SEO ranking.

Domain Comparison

Domain Comparison is a tool that helps you to analyze how your domain competes with your competitors. It provides you with detailed information about how your domain is performing compared to other domains in the same industry. You can also use this tool to identify which keywords are driving traffic to your website.

Embedded SEO Audit Widget

SEO audits can help you identify where your website is ranking in the search engine, what keywords are being used on your website, and how best to optimize your website for those keywords. This information can help you generate more leads and conduct more complete site audits.

Seomator has an embedded SEO audit widget that helps you in site auditing & lead generation. 

SEO Monitoring

Seomator has SEO Monitoring Alerts options that offer you the functionality to continually track any On-Page changes in a website’s SEO life. Seomator performs auto-schedule crawling tasks and lets you know right away if something is wrong. You just need to put down the URLs of websites, which you need to track.

Data Reports

You can get all the in-depth reports in CSV export format. The analytics will definitely help you to plan your further SEO strategies to get the best results.

Plan & Pricing

Seomator offers various plans. 

• The basic one starts from $5 which is applicable for one audit. 
• The monthly” Small Business” plan starts from $19 which covers 5 projects a month.
• The “Professional Plan” $49/month plan covers 15 projects a month.
•  The top tier “Unlimited Plan” costs $179/ month and covers an unlimited number of projects.

Conclusion

SEO professionals and marketers generally look for versatility, functionality, and ease of use when it comes to picking a tool. Seomator continues to provide these features, constantly improving. Seomator covers all the aspects of SEO, additionally, its graphical representations are easy to understand and help in comparison with competitors. 

If you’re looking to take your SEO efforts to the next level, then you need to start using Seomator. This will help you identify your competition, track their progress, and adjust your strategy accordingly. 

 

See also: [Quick and Easy Link Analysis Tool: Linkody Review]