
What Is E-A-T And Why Is It Essential For Good Google Rankings?
Search engine optimization (SEO) is a vital aspect of digital marketing. A strong SEO strategy ensures your content is visible to more potential customers by increasing its rankings in the Google algorithm. The principle of E-A-T relates to the pillars of expertise, authoritativeness, and trustworthiness of your content as laid out in the Google Quality Raters’ Guidelines. Adopting some simple