Day: April 29, 2021

What Is E-A-T And Why Is It Essential For Good Google Rankings?

Search engine optimization (SEO) is a vital aspect of digital marketing. A strong SEO strategy ensures your content is visible to more potential customers by increasing its rankings in the Google algorithm.  The principle of E-A-T relates to the pillars of expertise, authoritativeness, and trustworthiness of your content as laid out in the Google Quality Raters’ Guidelines.  Adopting some simple

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search rankings fluctuate

Why Do Search Rankings Fluctuate? – Here Are The Possible Reasons!

Do you ever wonder why do search rankings fluctuate so much? Evaluating search engine rankings, expecting a boost in the position regularly is counterproductive. Ranking perturbations are a common occurrence that should not aggravate your stress levels. Building a stable keyword ranking is a complicated journey that can be tempestuous at times, according to SEO professionals. If you validate rankings

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