Reaction Towards Google Killing Google Analytics 3 For Google Analytics 4
So, Google Analytics 3, also known as Universal Analytics. Google killing Google Analytics 3 for Google Analytics 4 and it is being phased out, and you’ll have to upgrade to Google Analytics 4, also known as GA 4. On July 1, 2023, Universal Analytics websites will stop analyzing new hits. That means you’ll need to have GA 4 up and