So, Google Analytics 3, also known as Universal Analytics. Google killing Google Analytics 3 for Google Analytics 4 and it is being phased out, and you’ll have to upgrade to Google Analytics 4, also known as GA 4. On July 1, 2023, Universal Analytics websites will stop analyzing new hits.
That means you’ll need to have GA 4 up and running quickly if you want to analyze year-over-year data – GA 3 info won’t transfer to GA 4.
Before pulling customers off Universal Analytics. I genuinely assumed Google might figure out a way to move the information from GA 3 to GA 4. I’m afraid not.
It’s simply so terrible that I can’t reflect back at the metrics on my website from 5, 10, 15, or more years ago.
I’m hoping they preserve a heritage view or at the very least demonstrate it in GA 4 to retrieve this past data.
“On July 1, 2023, all basic Universal Analytics domains will cease to create original hits,” according to Google. Universal Analytics 360 assets will earn an extra three months of the latest hit analysis, concluding October 1, 2023. Due to the recent introduction of the updated Analytics 360 experience.”
The Chronology Is As Follows
According to Google:
- In your Universal Analytics assets, you can proceed to use and gather new information until July 1, 2023.
- For at least 6 months following July 1, 2023, you will be allowed to view formerly processed information in your Universal Analytics asset.
- We understand how essential your information is to you, so we strongly advise you to download your history reports while you wait.
- We’ll announce a future date when current Universal Analytics assets would no longer be available in the following months. You won’t be able to read your Universal Analytical insights in the Analytics frontend or retrieve your Universal Analytics information via the API ever since this time in the future.
People Have Responded To The Topic Via Twitter.
- “Today it was reported that Universal Analytics would stop loading clicks on July 1st, 2023: What else do you intend to do?” said Aleyda Solis in a poll.
And this was the response:
- Make the switch to GA4- 44.6%
- Use GA4 in conjunction with other tools- 21.7%
- Use a different tool instead of GA- 33.7%
The message was retweeted by Dr. Analytics Ninja, Ph.D., who captioned it, “This is bad, horrible news.” The tweet was as follows: No, seriously. It has only recently been assigned a deprecation date. Here’s a quick rundown of whatever you need to understand right now:
#googleanalytics #ga4 #measure
And there was a graphic down here that said, “RIP UNIVERSAL ANALYTICS JULY 1, 2023.”
So, I’m guessing you’re going to extract all Universal Analytics data? Seriously?