Google Clarified: They Don’t Use Google Analytics 4 For Ranking Purposes

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Recently, Google’s John Mueller has explained that Google does not use Google Analytics 4 for its ranking purposes. This was one of the important and awaited clarifications that can help most internet users to grow in their business.

Hit Types 

Webpage hits, events hits, retail hits, and online engagement hits are many Universal Analytics hits.

Google Analytics 4 information is event-based and can record any connection as an event. As a result, the Universal Analytics component hit kinds correspond to GA 4 properties events.

ga 4 vs universal analytics
GA 4 vs Universal Analytics


Events represent the variation in data models between Universal Analytics and Google Analytics 4.

A Universal Analytics event is a particular hit with its Category, Action, and Label. Each “hit” is an event in GA 4 attributes; there is no differentiation between hit kinds. They generate a page view event whenever somebody visits your site’s web pages, for instance.

pageview driven
Pageview Driven

Google Analytics 4 events do not know Category, Action, or Label, and GA4 findings do not show any of it. As a result, rather than porting your present event structure to GA 4, it’s advisable to reimagine your data gathering in terms of the paradigm.


A session is a collection of user engagement with the site that occurs over a fixed period of time.

A session can include several webpage visits, events, social engagements, and eCommerce purchases in Universal Analytics. When there has been a 30-minute interval of idleness, they deem sessions as being ended.

They get session statistics in GA 4 from the start of the session, routinely gathered. The time from the initial and final events in a session determines the session’s length. Session discrepancies between Universal Analytics and GA 4 characteristics can occur because of additional peculiarities.

session object
Session Object

See Also: A Complete Guide to the Google RankBrain Algorithm

Active User Calculation

Google Analytics 4 detects visitor behavior instantly. Whereas, Universal Analytics depends on manual measurement (firing an interactive event). In GA 4, visitors can start an application and be interested customers, but not in Universal Analytics. It might cause a more significant number of regular users for GA 4.

Counting Sessions

Session tracking in Google Analytics 4 differs from Universal Analytics in specific ways. A new strategy in Universal Analytics will begin a new session irrespective of engagement. But a new campaign in Google Analytics 4 will not start a recent session. As a result, your GA 4 results may show fewer session numbers.

Grouping Of Data

Contents grouping in Universal Analytics allows users to organize material into logical groups and analyze metrics by category name. For instance, you may see the total count of visits for all web pages in a group and then see every URL description within that group.

The “Content Group” dimensions in GA 4 are populated by each content group’s single preset event attribute. Additional Universal Analytics content group characteristics can be set up as event-scoped unique metrics in GA4 and used independently. 

Google’s John Mueller On Utilization Of Google Analytics 4 for Ranking

Google’s John Mueller clarified Google does not utilize GA 4 for scoring reasons in a blog article. They have repeatedly mentioned that they do not employ Google Analytics in its ranking system, and the newest GA 4 is no exception.

john mueller's tweet
John Mueller’s Tweet

“We don’t use GA4 in ranking,” John stated on Twitter.

Google stated it in 2020, 2017, 2018, 2019, and 2020. In 2008, Google noted that bounce numbers are not significant indicators, a chaotic signal, and they do not use click data for results. According to Google, this is a myth, but there are individuals at Google who misspeaking, producing even more uncertainty.

See Also: Google Search Ranking Algorithm Tremors Continue And It’s Big

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