Google Updates

How to Dominate SERPs by Focusing On Topics Instead of Keywords

It is critical to becoming familiar with Google’s terminology as its algorithms change over time. You must continually adapt and experiment to be on top of the SERP. This post will go through a few different tactics that you may use to dominate SERPs. One of the most exciting aspects of these strategies is that they focus on topics rather than keywords.

This is a recent comment made by Google with regards to their SERP ranks. We will tell you how to conquer startups by concentrating on subjects rather than keywords. This is a relatively recent Google trend.

Contents

1 How are Topics Different from Keywords?
2 How to Dominate SERPs in 2022?
3 Conclusion

How are Topics Different from Keywords?

A topic is made up of multiple related phrases and questions that may be found in various stages of the customer journey.

The primary catch is that you want to broaden your search beyond the core keyword to include other semantically relevant phrases connected to the topic. As a result, you’ll need to do keyword research to fully comprehend the situation.

To do so, you will need to understand how people search for topics and what type of information they are looking for, which is what Google’s algorithm is now based on.

In other words, Google’s algorithms are growing more clever. You will be aiming for several keywords using this method. It will also assist you in developing the content you will need to provide to your target audience.

How to Dominate SERPs in 2022?

Follow these methods to dominate SERPs in 2022-

1. Target Your Competitors

Start looking into who ranks well in related sectors after you understand what material you need to do well for a topic. Make sure to keep an eye on your competition in the areas you are interested in.

So, if your opponents are using certain categories, attempt to use them as well.

2. Use Breadcrumbs

Another way to spice up your listings is to have a good information architecture and use keyword-rich breadcrumb or sectional navigation. Breadcrumbs can also allow you to update the structure of your site without changing the URLs, which can be highly harmful to SEO.

3. Write User-Intent Content

Google is really adept at discerning intent. It generates SERPs based on what it believes is the purpose behind each keyword. Knowing what people are looking for may help you develop the correct kind of content.

It also increases your chances of meeting your objectives. So all you have to do is look at what Google offers on the SERP to figure out what the purpose is.

Conclusion

The sorts of content you may develop around a given topic are somewhat determined by the vertical in which your site is located. Once you have selected your main topic, go through the standard keyword research procedure.

In a nutshell, because topics include a large number of relevant phrases and inquiries, the topic is more of a holistic approach to keyword research. You may also use a variety of techniques to help you identify the questions that surround those topics.