The 6 Most Important SEO Tips for Real Estate Marketing in 2018

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What is Real Estate SEO?

To answer this question we will first need to establish what SEO is.

Search Engine Optimization (SEO) is the process of increasing the amount of organic traffic to your site through optimizing your site for various search engines.

real estate keywords seo

Better Organic Search Results means, you do not have to pay for Adwords.

Now, when you tailor these SEO techniques towards boosting the number of visitors to your real estate website, that’s what we call Real Estate SEO.

The Challenges of Real Estate SEO Marketing:

With so many big names in the Real Estate business putting a hell lot of money into Real Estate SEO Strategy, ranking a normal site can be quite a challenge.

In order to be on the same competing levels with big brands such as Zillow or, you will need an articulate SEO strategy that will be followed to the letter.

seo keywords for real estate

It is this need for consistency that proves difficult for many realtors. They give up mid-way when they feel like their time and resources are being wasted.

However, those that dedicate themselves to the cause get to know the full extent of SEO. Once your site is highly ranked, you can be assured of a consistent flow of visitors to your site all year round. Many of whom translate to business.

What Doesn’t Work in Search Engine Optimization for Real Estate:

Have you already tried optimizing your site for search engines but you don’t seem to be heading anywhere? It’s because you are probably doing something wrong.

 With so many sites competing to be ranked, you need to do things differently.  

These are some of the things you might be doing wrong.

1. Solely Relying on IDX Integration:

Contrary to what you may have been led to believe, IDX integration is not some magical SEO technique that will have visitors flocking to your site.

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Sure it will deliver some results but you will still need to employ other SEO strategies.

2. Failing to have a Clear Backlink Strategy:

real estate seo blog
Turns out on-page optimization is not enough on its own.

You will also need to have a backlink strategy. Include a number of quality backlinks that are directed towards your website. Search engines tend to recognize your website more.

3. Plain Ordinary Content:

The blog posts and landing pages on your website should be top quality. Ensure that when a visitor lands on your page, they have a reason to stay. Informational and engaging content is key. Avoid the average quality that you will find on many other sites.

The web delivers a lot of benefits to us; however, online marketing requires a consistent SEO campaign to adapt to the often-changing online consumer behavior.

In real estate, having an effective Search Engine Optimization strategy is key to quality lead generation. At its essence, we can view SEO as a collective term describing all the activities we should do to increase online discovery by our target audience.

SEO is, therefore, a priority when planning your local Real Estate Marketing.


 In this post, we have compiled a comprehensive list of what it takes to improve your search engine rankings and become a champion of local SEO in the real estate industry. 


1. Be unique in Your SEO strategy:

Just like any other niche, real estate marketing is a distinct kind of art. There are many real estate marketing books, coaches and online tutorials that will teach you about personal branding, effective advertising and even managing your commission income.

However, with all these tactics, you can still end up making no commission if you don’t resonate well with prospective clients, or the audience you are connecting with.

As humans, we tend to respond to the exceptional. If anything is positioned in the market without a remarkable factor, then it is destined to be ignored. Therefore, to place ourselves on the competitive edge in the real estate market, then we have to master the concept of being unique and remarkable.

In relation to real estate SEO, marketers need to create value for audiences they serve. Ensure you highlight unique knowledge of the real estate market by providing the best possible results that will keep both clients and prospects coming back for more. 


2. Keyword Research:

Keyword research is an often overlooked aspect of real estate SEO.

Most real estate marketers usually spend time crafting their content marketing and social media strategies but fail to research how effectively they can use keywords.

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 One crazy thing about keyword optimization is that it largely determines the number of potential customers who find you through Search- it’s like potentially free traffic.  



Using the right keyword phrases, which include your location is a great way of reaching clients with a specific interest in the market and location you serve.

Some keyword research tools to help you tailor particular keyword phrases and increase your chances of success include Google Ad words, Google Analytics and using Google search bar for creating long-tail keywords.

3. Quality Link Building:

Link building, both internal and external, is a great strategy for improving the value of your website content and real estate SEO at large.

Creating backlinks to relevant content means you are making reference to information helpful to your audience. On the other hand, internal links make it easy for customers to navigate your website, such that they can easily find content which interlinks naturally.

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 These links are indicators to Google and other search engines that your website or blog contains high-quality content, and is worth a visit. This, in turn, earns you higher rankings on the search results. 


Additionally, it is important to maintain a social media presence. Social networking platforms such as LinkedIn, Facebook, Twitter, Pinterest an Instagram provide a resource to interact with potential local clients remotely.

Spreading your name across these networks, gaining trust and creating a positive reputation will bolster your marketing efforts. As you connect with potential clients, redirect them to your real-estate website or blog.

4. Create Rich, Unique, and Relevant Content:

Any business that looks forward to surviving a highly competitive market needs to create awesome, educative, informative and engaging content.

 However, real estate marketers have a reputation for creating fairly lame content, which is not inspiring in our industry. Consumers expect value-adding experiences, which is why you should focus on crafting rich content with a lot of imagery, keywords, and statistics on the subject matter. 


Search engines often prioritize fresh, new and unique content that doesn’t resemble other articles on the web. It is therefore important to update your website’s content regularly, let’s say monthly, so as to maintain higher rankings and incoming traffic.

One more thing is that creating content that appeals your audience increases potential client outreach as they are more likely to share it with their friends upon reading it. A fantastic job is well rewarded, and will always place you ahead of your competitors.

5. Local SEO:

Local SEO helps real estate agents promote their services and listings to local clients in a particular area. Most customers use geographical-based search to find the best real estate agents in their location.

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You can, therefore, increase the chances of local customers finding you by utilizing local SEO. Among the most effective strategies to dominate local search include using client reviews, Google My Business, third-party local citations, tagging photos by region, and structured data markup.

 Worth noting is that Local SEO differs from general or national SEO. Although there are aspects that apply to both (indexing, social networking, listing optimization, backlinks, on-page factors and great content), local SEO shows up localized listings and search results. 


It is imperative that your website content and reviews have a citation in the format of the company name, address and contact details. Yelp and Google Places are some important search ranking directories you can utilize for local discovery.

6. User Experience:

Navigation, Speed, and Mobile Optimization


Improving user experience is among the most effective ways of maintaining and increasing traffic to your website or blog.

  In fact, no one likes a site that’s hard to navigate or with slow load speed and confusing menus. Such a website will frustrate your visitors and finally lower your search engine rankings which will hurt your traffic.  


The best thing is to keep everything simple- a simple layout, design and menu configuration.

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Another key aspect of user experience is whether your site is mobile friendly. We are in a generation where most people surf the internet from mobile devices- smartphones, tablets, notebooks, smart watches and many more. While over 70 percent of local searches are performed on mobile devices, focus on improving all elements of your mobile-friendly website. Otherwise, you will be turning a good number of potential customers away.

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