You know you need SEO tools.
Your web traffic depends on the tools’ data.
Your sales depend on your web traffic.
Your income depends on your sales.
Talk about pressure.
Plus, there are so many SEO tools, which should you choose?
Should you sign up for a free tool or bite the bullet, take from your budget, and signup for a paid tool?
By the time you’re done reading this post, you know which SEO tools are available for you to choose, reviews of six popular choices, and the costs of the tools.
Let’s get started.
These tools are listed in alphabetical order for your convenience.
Considered the best SEO tool around, Ahrefs is truly one-stop-shopping when it comes to SEO. Everything you could want in an SEO tool is there.
This is your Ahrefs toolbar.
When you enter a competitor’s URL, you get search traffic and backlink reports.
When you first log in to your Ahrefs dashboard, you automatically see this information for your own site which is listed under “Project.”
This is helpful if you have more than one website. Depending on your pricing plan, you can have Ahrefs track multiple websites’ metrics for you.
Ahrefs has over 500 million keywords in its database. The index is live so you are getting updated metrics.
In addition to seeing the monthly search volume and difficulty level, you can see the Top Ranking Content for your keyword choices.
You can organize your keywords into lists for easy reference and organization.
Once a week, Ahrefs crawls your website and gives you a Health Score. The score is based on the URLs on your site that don’t have errors.
If Ahrefs finds errors such as missing meta descriptions, Ahrefs tells you which links have the errors so you can fix them.
Your progress in the Search Engine Results Pages (SERPs) is tracked here.
Ahrefs updates you about your website’s visibility, average position, traffic, and whether your positions in the SERPs are going up or down. See how many keywords you have at various SERP positions.
You are even told about Special Features such as whether your post made Google’s Featured Snippet Box.
Don’t know what to write about? Use Ahrefs Content Explorer. The database has three billion pages in its index. When you type in a topic, you’re shown authors of similar topics, their articles, and metrics for their posts and websites. You can even choose to see broken links. After publishing your post, you can do outreach to see if the author wants to replace the broken link with your own.
That’s not all. You can set up alerts in case your or your website is mentioned on the internet. You can compare domains as well. The amount of data at Ahrefs cannot be overstated.
Ahrefs also has a Facebook group for account holders. Tim Soulo, the CMO of Ahrefs, meets with Ahrefs account holders in the group.
Pricing: Ahrefs starts at $99.00 a month.
Mangools has an entire suite of SEO tools. However, in contrast to Ahrefs, you have to go to different URLs to access the features you get at Ahrefs in one website.
Of all the tools in the Mangools suite, KWFinder, a keyword research tool, is the most well-known.
Enter your keyword idea in the search bar. Click Find Keywords.
Look at all this data you’re shown.
After entering your keyword, you’re shown the monthly search volume, CPC (Cost Per Click), PPC, and KD (Keyword Difficulty). Green means Easy, Yellow means Proceed with Caution, and Red means Difficult.
At the top of the screenshot you see additional features, but my favorite is Lists. Can you tell I have 115 lists? This is an easy way to organize keywords.
On the right side of the screen, you see information about your competition for the keyword. You can click the live links to see ranking content.
KWFinder has other features as well such as an option to use Dark Mode.
Pricing: $29 a month to start if you pay annually but you get access to Mangools suite of tools and not just KWFinder.
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Have you heard of the Domain Authority Ranking? The DA, considered a numerical indication of your website’s quality, is a Moz metric.
With a Moz account, you can see the DA of your own website and any website on the internet.
You can use Moz to conduct a site audit, rank tracking, backlink analysis, and keyword research.
When you enter your keyword idea, this data populates.
You see monthly search volume, difficulty level, organic Click Through Rate, and priority, which Moz explains is the combined metrics.
Here is a MozBar tutorial.
Moz also suggests other keyword possibilities for your post and shows you top-ranking content for the keyword.
Moz also has a Link Explorer which allows you to do link analysis.
If you download the MozBar, a Google Chrome Extension, you get all the perks of a Moz account for free.
Pricing: The first 10 queries a month are free.
Afterward, Moz starts at $99 a month, $79 a month if you pay yearly.
At Semrush, you will get the same features as the other popular keyword tools. For instance, you’ll see monthly search volume, keyword difficulty, and the metrics of your competitors.
However, my favorite feature of SEMrush is the content template.
When you enter your keyword idea, you get helpful content suggestions.
For instance, you can check out the top content. Based on your competition for the keyword, SEMrush suggests content you should enter into your post.
If you’ve already published, you can update your post with these content ideas.
Pricing: SEMrush starts at $99. a month.
SEOQuake is a Google Chrome Extension.
Type your topic into the Google search bar.
I entered “SEO Optimization Tools.”
The metrics for the post shown in the screenshot appeared on Page 1 of Google’s Search Engine Results pages. SEOQuake shows me metrics for the website so I can make an informed decision as to whether I want to compete with the website for this keyword term.
Neil Patel owns Ubersuggest.
Using this tool also feels like “one-stop-shopping.”
You get domain overviews of your competitors, top SEO pages on your keyword ideas, keyword suggestions, and content ideas.
Ubersuggest shows which posts on your keyword received the most social shares.
Also, use Ubersuggest to conduct a site audit and a link audit.
The site tracks your keyword positions in the SERPs and tells you what keywords and pages you rank for.
The tool tells you the positions of your keywords, the monthly volume, and the number of visits, and the SEO keyword difficulty (SD).
Ubersuggest has a Google Chrome Extension.
Pricing: Ubersuggest starts at $29 per month.
Wrapping Up: SEO Tools
In closing, many of these tools have similarities. For instance, live chat is available and you can change the language.
Clearly, these six popular tools show you enough data to make informed decisions about internet marketing.
As the internet has become more competitive, SEO tools have evolved to keep you ahead of your competitors.
Use them Now that you’ve read these six reviews, you can make an informed decision. Which will you try first?
Author Bio: Janice Wald is the founder of MostlyBlogging.com. She is an ebook author, blogger, blogging coach, blogging judge, freelance writer, and speaker. She was nominated as the 2019 Best Internet Marketer by the Infinity Blog Awards and in 2017 as the Most Informative Blogger by the London Bloggers Bash.
She’s been featured on Small Business Trends, the Huffington Post, and Lifehack. Come to Mostly Blogging for more SEO and marketing tips where you’ll receive a free PDF of 137 free marketing tools.