Link building is a major component of an SEO campaign.
It entails getting links from highly reputable and authoritative websites. One key steps that you can take to boost your link-building effort is creating link-worthy content.
Does your content deserve to generate quality links?
If not, then you need to put some effort.
The returns are worth the efforts. Apart from just improving your SEO rankings, creating a link-worthy content can multiply your web traffic. However, getting this type of material is not as easy as it sounds. There are lots of strategies that you need to lay and actions to take.
Understanding the Link-Worthy Content
Before you start developing content, it is prudent to have a deep understanding of link-worthy content. This type of content comes in various forms. It can either be informative, educational, inspirational or entertaining. The content should be valuable to your target audience.
If it is educational content, it should be able to answer the most important questions about the topic that you are talking about.
To help you get started, here are the eight valuable tips for creating a link worthy content:
1. Create Timeless Content
Focus on developing perennial content. Some contents such as news have a short lifespan.
Even if that content manages to go viral, its success is usually short-lived and will not be useful as your audience will find it outdated. You, therefore, need to focus on creating content that will remain relevant for months or even years to come.
Choose topics that are not limited by time or events. Such type of content will still be of great value for a long time. Some of the timeless material includes eBooks, guides, checklists, and explainers.
2. Be the Leader in Your Industry
In whichever industry that you belong, strive to be a thoughtful leader.
The number of years that you have been in that field does not matter. The most important thing that matters is to show that you are an authoritative figure in the niche. You need to show that you are an expert as this will earn respect from your peers.
There are various ways of using the content to show that you are a leader. One of these ways is exuding confidence in the content. Don’t just mention points.
Try to demonstrate how they are done. You can even cite some real-life examples. Another way is by coming up with original content rather than rewriting some old articles.
3. Establish healthy partnerships with other brands
When it comes to content marketing, it is impossible to walk alone. Do not resist any offers for partnerships from other brands. Partner with a brand that is related to your field of specialization.
This method can improve your content and help it reach a broader audience.
The results of the partnership can be turbo-boosted if both of you resolve to market the content. You will also be able to share your best content creation techniques.
For instance, you may specialize in writing as the partner develops infographics. At the end of it, you will produce eye-catching content.
4. Get content from experts
Another perfect way of developing link-worthy content is by sourcing for opinions from experts. You simply need to quote what experts in that field are saying about the topic that you are writing about.
Such type of content can be of great value to your audience, especially if they are ardent followers of the experts that you have mentioned.
Also, the leaders or experts that have been quoted in the content can decide to share the content with their followers, and improve your audience as well as build your authority.
5. Add visual elements in the content
There is cut-throat competition for creating link-worthy content.
Publishing a plain textual content can fail to achieve what you are looking for. One way of outsmarting your competitors is by adding some visual elements on to the content.
Visual content tends to tickle the mind of the audience and adds some form of entertainment. They tend to be the most shareable types of content.
Some of the visual elements that you can use include:
Choose the graphics that are relevant to the topic of the content. You should also be careful not to violate any copyright rules regarding the usage of the content.
6. Be Unique
It is meaningless to rewrite existing content, then expect to get links from it.[click_to_tweet tweet=”8 Tips for Creating Link-Worthy Content quote=”8 Tips for Creating Link-Worthy Content”]
You should ask yourself if there is some unique aspect of your content that separates it from the rest of the crowd. If there is none, then you need to go back and rework it. Content can only be considered link-worthy if it is unique.
7. Proper Structure and Formatting
Formatting your content poorly can easily scare off your audience.
Even if the message that you intend to convey is meaningful, it would be quite difficult to convince anyone to go through a poorly formatted article.
For example, a lengthy article that is enclosed in a single block is a total turn off. It is important to structure your content using headings, subheadings, paragraphs, and lists. A well-structured and formatted content will motivate the target audience to read and even share.
8. Keywords Optimization
Do not just publish and wait for links.
You should put some effort into making your content visible to the search engines. You can do this by optimizing the content for relevant keywords.[click_to_tweet tweet=”8 Tips for Creating Link-Worthy Content quote=”8 Tips for Creating Link-Worthy Content”]
Find the most popular keywords that are relevant to your topic and use them accordingly. However, avoid keyword stuffing as this can do more damage than good. Contents that rank highly on the search engine result pages tend to attract more links.
By observing the above eight steps, you can be sure of developing a high-quality and link-worthy content. Even after you have created quality content, you will still need to implement other techniques that can boost the rate at which it gets links.
Most importantly, try to establish a friendship with influencers as they can help you acquire natural links through their wide network.