Search marketing is the most competitive online marketing area. To stay competitive, experts should keep abreast of changes in search engine algorithms, ad trends, and user behavior constantly. One of the best means to stay updated is by attending Friends of Search Fest 2025.
This annual event is Europe’s most prestigious conference for SEO and SEA professionals. Search Engine Optimization (SEO) and search engine advertising (SEA) professionals gather to share information, discuss new strategies, and learn new trends. The event has gained a reputation for offering fresh insights from some of the industry’s most established names.
Friends of Search Fest 2025 is designed for marketers, business owners, and advertisers looking to take their search efforts to the next level. It provides an array of expert panels, keynotes, and workshops so that participants will be able to take actionable, real-world strategies with them to execute within their business.
If you are in the SEO, PPC, online marketing, or digital ad space, this is not an event you’ll want to miss.
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Friends of Search Fest 2025: Event Information
- Date: March 13, 2025
- Format: In-person
- Venue: The Kromhouthal, Amsterdam, Netherlands
Amsterdam has emerged as one of Europe’s leading digital marketing and technology hotspots. Amsterdam is where there are a large number of startups, agencies, and multinational tech organizations that all add to the innovation in the marketing sector.
The Kromhouthal is a legendary building in Amsterdam that is utilized to welcome high-level events and conferences. It is the ideal arena in which to get connected, to learn, and to stay updated on the top in search marketing.
Learning through attending a face-to-face event provides professionals with immediate, on-the-ground expertise, interaction with leaders in their areas of expertise, and networking that delivers valuable business connections. There is no replacement for the environment at a live event, and with serious professionals paying serious-minded attention to SEO and SEA, there is no learning experience quite like it.
What to Expect at Friends of Search Fest 2025
Some of the most prominent voices in search marketing will join Friends of Search Fest 2025 for an entire day filled with insights, strategies, and networking. The conference will feature expert sessions, hands-on workshops, and live case studies to help participants stay ahead of SEO & SEA strategies 2025. As an SEO strategist, PPC specialist, or digital marketing professional, this search marketing event Europe will provide you with the tools and knowledge needed to succeed in a fast-changing industry. Key highlights include:
Industry-Leading Keynote Speakers and Panel Discussions
Each year, Friends of Search Fest 2025 recruits the best search marketing experts in the world to give their accounts and the latest techniques. Expect to listen to key learnings from Google representatives, SEO specialists, and PPC experts, who will discuss the latest trends in search engine algorithmic changes, paid search strategies, and directions in online marketing.
The conference will feature panel discussions with industry experts who will answer questions from the audience and provide exclusive data-driven insights. Guests will get hands-on experience on how to campaign optimally, optimize page rankings, and stay ahead of Google’s evolving search landscape. Staying abreast of SEO & SEA strategies 2025 is what you will do if you join this SEO conference March 2025.
Master SEO and SEA Sessions
This SEO conference Amsterdam will be composed of intense sessions for the latest subject matter in SEO and SEA. Subject matter will range from Google’s fundamental updates, search artificial intelligence, zero-click searches, automated paid searches, and beyond more advanced keyword research methods.
Sessions will be conducted on:
- Recovering Search Ranking Decline After Major Google Updates.
- Implementation of AI and machine learning search marketing.
- Ad best practices on paid search advertising for conversion increases.
- The future of search advertising and planning for future change.
These sessions are focused on giving the participants a clear action plan to shape their SEO & SEA strategies 2025 and gain a competitive edge in search marketing.
Top Brands and Agencies Case Studies
Among the most valuable presents of Friends of Search Fest 2025 is gaining insights through real case studies. Top agencies and brands will present detailed success stories, demonstrating how SEO and SEA efforts have helped businesses establish their online territory and grow revenues.
These presentations will address:
- How top brands have tackled algorithm updates successfully.
- The impact of AI content on SEO ranking.
- Effective tactics for scaling paid search campaigns across various markets.
- Innovative ways brands are utilizing automation in search advertising.
By looking at these case studies, attendees will see what works today in digital marketing and how they can apply similar tactics to their own businesses.
Hands-On Workshops and Actionable Insights
Unlike traditional conferences focusing on theory only, Friends of Search Fest 2025 will also feature practical workshops where attendees can apply new techniques in real time. Hands-on training will be provided by industry experts in:
- How to optimize and create PPC campaigns for better ROI.
- Carrying out advanced technical SEO audits to find site issues.
- Using AI tools to automate content creation and keyword research.
- Creating high-converting landing pages and ad copy for paid search.
This digital marketing conference in the Netherlands ensures all attendees leave with real strategies to implement immediately.
Surfing Future Trends in Search Marketing
The digital marketing landscape is evolving fast, and Friends of Search Fest 2025 will explore what’s next for SEO and SEA. The event will discuss upcoming trends, the newest tech, and the future of search advertising. A few of the subjects that will be discussed are:
- The increasing presence of AI in search ranking algorithms.
- The emergence of voice search and the influence it has on SEO.
- Privacy updates and how they impact paid advertising strategies.
- How search intent is evolving and what it implies for businesses.
Participating in this SEO conference March 2025 will provide businesses with a competitive edge by making them ready for the future of search marketing.
At the end of this search marketing conference Europe, the attendees will have gained in-depth experience, expert information, and practical insight to empower them to overcome search marketing in 2025 and beyond.
Who Should Attend?
Friends of Search Fest 2025 is the perfect conference if you would like to become more profound in SEO and SEA expertise. Whether you are an experienced old-timer or newly putting a foot into the business, this SEO conference Amsterdam will provide you with lovely experiences, experiential education, and time to socialize with fellow marketers. The participants will acquire hands-on expertise and coaching to further search marketing performance during 2025 and beyond.
This event is appropriate for:
SEO Specialists & Online Marketers
If you’re an SEO expert, content marketing expert, or digital marketer, attending this SEO conference in March 2025 will get you updated with new SEO & SEA strategies 2025. You will learn how updates in Google’s algorithms impact ranking, new link-building strategies, and SEO uses of artificial intelligence. With actual case studies and expert panel debate, this search marketing conference in Europe will help you improve your SEO strategy and enhance organic traffic.
PPC Advertisers & Experts
For Bing Ads, Google Ads, and paid search experts, this digital marketing conference in the Netherlands will offer in-depth training in PPC automation, audience targeting, and bidding techniques. Learn how to maximize ROI, reduce ad spend, and increase landing page conversion. With AI-powered ad creation and automation tool workshops, Friends of Search Fest 2025 keeps you at the forefront of the fast-changing paid search landscape.
Agencies & Brands
If your company or agency relies on search marketing for traffic, lead generation, or online sales, then this SEO conference Amsterdam is a one-stop event for you. Find out insider tips from search marketing experts on how to scale SEO efforts, manage large PPC budgets, and outsmart competition. Agencies will know how to offer improved search marketing solutions, while brands will know how to drive online visibility and customer engagement through SEO & SEA strategies 2025.
Entrepreneurs & Small Business Owners
For entrepreneurs and small business owners, search marketing is the key to getting people in and making more money. This search marketing event Europe will show you how to run SEO and PPC campaigns on a shoestring budget, conduct local SEO, and create high-performing ad campaigns. Learn secret case studies and hands-on workshops by industry leaders on how to drive online sales and create a strong online presence in 2025.
Why This Conference is a Must-Attend?
Attending Friends of Search Fest 2025 offers invaluable insights, practical training, and networking opportunities for anyone working in SEO and SEA. Whether you’re looking to improve rankings, optimize ad performance, or stay ahead of competitors, this SEO conference March 2025 provides the knowledge and tools needed to succeed in search marketing.
Exclusive Insights into Google’s Latest Algorithm Updates
Google’s algorithms are continuously evolving, and one must remain at the top of the game to continue showing up and remaining ranked. Attendees of Friends of Search Fest 2025 will learn the inside scoop from Google and industry leaders about the most recent ranking factors, AI search, and core updates.
Some of the key areas of conversation will be:
- How SEO strategies can be updated after updates by Google.
- AI content coming up and its impact on rankings.
- E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) best practice.
- Increasing organic visibility in a high-speed competitive landscape.
Hands-On SEO & PPC Workshops
The theory is great, but the practice is better. This digital marketing conference Netherlands has practical workshops where one actually does what one is being taught at the moment.
Delegates will:
- Use real PPC campaigns and optimize and improve ad targeting strategies.
- Conducted SEO audits and learned how to fix technical SEO issues.
- Be keyword research and content optimization strategy experts.
- Test and optimize ad copy for maximum conversions.
Instead of just listening to presentations, you’ll work alongside experienced professionals to apply these tactics to your own projects. The SEO & SEA strategies 2025 discussed in these workshops will provide actionable techniques that can be implemented immediately.
Networking with Europe’s Top Search Marketing Minds
Among the most valuable advantages of being Friends of Search Fest 2025 is the opportunity to network with industry leaders. This search marketing conference in Europe brings together SEO professionals, PPC specialists, agency business owners, and brand marketers worldwide.
Networking experiences include:
- Q&A session and panel Q&A with industry-leading experts.
- Breakout sessions for one-to-one engagement.
- Night networking receptions and industry meetups.
- The chance to work together with other SEO and paid search professionals.
Building valuable relationships at this SEO conference Amsterdam can open doors to partnerships, career growth, and business expansion.
How to Register for Friends of Search Fest 2025?
Registration for Friends of Search Fest 2025 is simple and quick. By just following the procedures below, you can secure a spot at one of the biggest SEO and SEA events of the year. In light of the demand for tickets, it is recommended to sign up as soon as possible so that you get discounts and also do not miss out.
How to register:
1. Visit the website
Head to the event’s website and click on the registration page. It contains details of ticket options, timing, and speakers. Browse through the FAQs in case of any questions before proceeding. Friends of Search Fest 2025 will sell out quickly, so bookmark the page and check it regularly.
2. Choose your ticket type
Select the ticket option that best fits your needs. There can be Standard, VIP, and Early Bird discounts. VIP tickets come with improved seating, additional workshops, and networking. Early Bird discount is only valid for a certain period, so don’t hesitate to get the best price for this SEO conference March 2025.
3. Complete the registration form
Provide all the information required, including your name, email, job role, and company details. Ensure all the information is correct since it will be used for communications and access to the event.
4. Payment
Secure your spot by completing the payment transaction through the available payment options, such as credit card, PayPal, or bank transfer. Once the payment is processed, you’ll receive a receipt for your records.
5. Get confirmation
When registering, you will receive a confirmation email with event information, access information, and instructions as needed. Pre-event information for the event, including directions to the venue, recommendations on where to stay, and a schedule for the event, is also included in the email. Monitor your email and spam folder so that you will not miss any alerts for this SEO conference in Amsterdam.
Since Friends of Search Fest 2025 is one of the most anticipated search marketing conferences in Europe, tickets will be sold out in seconds. Join now and reserve your place at this digital marketing event Netherlands and be a part of an experience to remember!
Ticket Categories, Prices, and Early Bird Discounts
Friend of Search Fest 2025 is an investment in your own growth. As a professional SEO, PPC pro, or entrepreneur, purchasing a ticket upfront ensures that you get maximum value.
Ticket Types Available:
There are a number of tickets with Early Bird offers and discounted prices for DDMA/VIA members. Below is the pricing breakdown for visitors:
- Early Bird Tickets (Limited Offer)
Early Bird tickets have special offers for early birds. The lowered prices are given only for a short time, so it would be best to book a slot now before prices go up.
Early Bird Visitor | Regular – €598.95
- €15 administration fee excluded
- One person valid
- VAT included
Early Bird Visitor | DDMA/VIA Member – €477.95
- €15 administration fee excluded
- One person valid
- Reserved for visitors working on contracts with DDMA member organizations
- VAT included
Full Price Standard Tickets
You are able to go along even if you only buy a standard ticket at full price after missing the Early Bird period.
- Visitor | Regular – €659.45
- €15 administration charge not included
- For one person
- VAT included
Visitor | DDMA/VIA Member – €538.45
- €15 administration charge not included
- For one person
- Only available for tourists who work contractually for DDMA member organizations
- Including VAT
Tips for Getting the Best Bargain on Tickets
- Register in Advance – With over €60 saved on a standard ticket through Early Bird discounting, it truly pays to book in advance.
- Verify Membership Discount – If your organization is a DDMA or VIA member, you are eligible for exclusive discounts on both Early Bird and standard tickets.
- Buy in Groups – When traveling in groups, search for group rate packages to get further discounts on registration fees.
Conclusion
Friends of Search Fest 2025 is set to be one of the most important search marketing events of the year. It brings together industry participants, authorities, and firms that want to receive information on SEO and SEA plans.
With top-tier speakers, practical workshops, and networking, the conference offers tangible value to the attendees. Be it an experienced marketer or an entry-level marketer looking for search marketing, the event has pragmatic knowledge that can be used to expand your business.
If you have a passion to be at the forefront of Paid Search Advertising and Search Engine Optimization, this is the event to attend in 2025. Book now!