A New Era Of Google Search: What It Means For SEO

There are some significant changes are taking place at Google. And it looks like in the future the search will be less.

Even though it is not the end of the ten blue links, they are much more than mere fundamental changes. This article will learn about some of these changes within Google and what it means for SEO.

Further, let us understand the new era of Google search in detail.

Changes In Google Search And Its Impact On SEO

Here is a new era of Google search and how it will impact SEO:

Google Discover

It is a content recommending engine that allows users to go through different content across the web that is based on the user’s search history and behavior.

Although it is not a new change, later, when Google’s official announcement that included Google discover on Google’s homepage, it was considered a significant change. Moreover, they revamped and rebranded the recommendation engine by adding various features.

Google Assistant

Another critical change or revolution in Google is the introduction of Google Assistant. Moreover, it was a quiet revolution. And initially, it was known to be Google now, but later upgraded to Google assistant.

Soon after its launch of the same, it helped in the growth of millions of users. And increased their interaction with the web, thereby decreasing their reliance on search. 

Declaration Of A New Direction

On the 20th anniversary of Google, it decided to introduce a new chapter by retaining its age-old principles. Like putting the user first, providing relevant & quality information, having knowledge of algorithms, and more. However, there was a dramatic change in the new direction of Google search with new principles like:

A Shift From Answers To Journeys

The new principle of shifting from answers to journeys in Google search allows its users to pick up from where they left off. Thereby giving focus to more significant projects rather than short-term answers.

Moreover, it also features previous activity cards that will help the audience know what they were searching for and personalizes the user’s search history. Also, they added a feature called the knowledge graph that helps users to find evergreen content suggestions. 

Queries To Querieless Answers For Information

The transformation of queries to querieless answers for information is the most significant change to be on guard. Moreover, this feature of Google has helped users look for different ways to know information without a search query. Further, as a result, it allows users to go through fresh content and overall evergreen content. 

Visual Representation Of Information

Rather than focusing on the monotony of textual information, Google allows users to get visual information about any information they want. Thanks to the new principle of a shift from text to the visual representation of information. 

See Also: How To See Google Search Results And Rankings For Different Locations

Impact Of New Trends Of Google On SEO

So the trends mentioned above by Google have indeed changed the SEO process.

Moreover, people have started to think of more significance, and SEO has tagged along with the process. Further, the scope of SEO has become broader, with the “Google search” becoming more than just Google. 

Conclusion

Overall, it is a new era of Google search and means more profound research than just Googling.