Google Search has to index AMP pages in order to deliver a quick, dependable web experience. When AMP pages are obtainable, the mobile search may include them in carousels and rich results. AMP does not itself stand as a significant factor, while Google Search considers speed to be one of them. No matter what technology is used to create the website, Google Search holds all pages to the same standard.
When visitors click on an AMP page, Google Search pulls the material through Google AMP Cache, allowing a number of load improvements, pretending, for example, that frequently cause these pages to display quickly. AMP Cache/AMP Viewer, which Google supports, is not currently used to serve AMP pages on desktop computers.
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How Does AMP Affect Google?
Many users have concluded that the AMP influences rankings due to Google’s peak interest in the technology’s outbreak.
Google, which undertakes the AMP pages, promotes the integration of the process for a bigger purpose.
Technically, AMP chances have a high chance to be a ranking factor, given that Google takes the initiative for the adaption of AMP.
Google’s new method is a benefit, given that one utilizes the AMP pages at all. However, we can’t tell if it is easy for those who don’t use the AMP pages for their website.
What Does The Google Representative Say About AMP?
John Mueller, a search advocate at Google, stated in a hangout during business hours that AMP is not a ranking indication. Your mobile version will still pass the mobile-friendly test if you create AMP and the treatment is similar to a regular page for Panda’s site-quality criteria.
Mueller, during the session, points out the case with redirects, stating that you have to put down the AMP canonical URL from the top of your page if you don’t want to consider using AMP for your website.
The AMP unit in Google wishes for your AMP page to have as many attributes as the primary content, which is another important nugget of information from the video. They do not desire a condensed version, in other words.
See Also: Where We Are Today With Google’s Mobile-First Index
How Does AMP Benefit Websites?
Mobile users with unreliable internet connections can easily access lightweight AMP content. Additionally, a faster page load time enhances user experience, which raises the likelihood that visitors will stay on your site longer. Hence, it is a win-win for your website.
Additionally, because Google uses page load speed as one of its ranking factors, search algorithms prefer AMPs way more, which impacts ranks. More significantly, the speedier site prevails if the two are virtually tied.
Conclusion
More than AMP implementation, there are numerous other approaches to succeed after the Page Experience algorithm upgrade and achieve good Core Web Vitals speed. As a result, AMP is no longer as important to many firms as it once was. Some are getting rid of it, while others are retaining it because it works for them.
However, you should go for methods that work for your website the best. Moreover, good content and good SEO technique implementation can bring in good rankings without trying anything too drastic. So, are you opting for using AMP on your website or sticking to other methods?