Google’s ranking of blog pages and content structure is dynamic.
It is not as plain sailing and easy to understand as it initially sounded.
Since webpages and websites have been actively promoting content and knowledge to their readers, the constant change in background automation and algorithms has been happening.
Using links to propagate self-web content in the comment section of popular and frequently read blogs is an age-old tactic.
But how do various categories of links, such as backlinks, dofollow links, and nofollow links, affect page rank?
Originally and publicly stated by google, nofollow links have to nix notable aftermath on the ranking of the web page in search engine optimization.
Nofollow links serve no meaningful value to the page.
But what led Google to consider nofollow links, earlier a complete overtone to the website, to be accountable or considerable, even in minuscule amounts, towards ranking factor?
Or is the situation still unfazed?
See Also: Actions That Improve Your Google Ranking
Contents
What Are These Nofollow Links?
Google instigated nofollow links for a purpose demanding attention for a prolonged period.
This was the problem of spam comments on the blog with promotional links attached to them.
Imagine giving your enthralled attention and undivided precious time to writing meaningful and poignant content on your website.
And after just hours of publishing the write-up, in place of critical reviews or appraisal, what you receive are a dozen spam links with website promotion.
To address the issue, Google announced the intro of the Nofollow attribute.
This nofollow tag, when implied to the links, renders them unworthy of credit by Google bots and crawlers.
This leaves these links unable to rank the associated website on the google search list.
It also discourages such immoral practices to ensure a clean web page.
Turning a link into a nofollow is actually painless and easy.
WordPress does the job for you in the current outline and converts all the comment section links to nofollow without your intervention.
But if you wish to convert an advertising link to a nofollow link manually, the task is manageable.
In the HTML code of the meta tag concerning the website, add ‘nofollow’ to the header, which transmutes all the links to nofollow links.
See Also: Google’s View Towards Nofollow vs UGC vs Sponsored Link Attributes
Why Has Nofollow Become The Talk Of The Town Today?
Ever since Google barred the practice of ranking spam website links, the nofollow tag remains unchanged and works in smooth coordination.
But Google has decided to propose some new conversions to the table!
After some insightful examination and experimentation, some nofollow links might be relevant to the webpage they are posted on.
Unfailingly, it instilled a new method of masking the proactively advertising links to present them as relevant and in accordance with the content of the blog.
Conclusion
Even the recent change by Google in 2020 was not given a favorable impression of the nofollow links in a grand manner.
And all it did was add some weight to the nofollow links in page crawling and scrapping.