Post-Click SEO is traditionally about improving the user journey and increasing conversions on a website after a user has clicked on an organic search result and landed on your site. With the introduction of AI Search, this idea is changing dramatically. Features of AI search, for example, Generative AI Overviews (also called AI Summaries or SGE in Google), change not
The era of Large Language Models (LLMs) such as GPT-4 and Claude has significantly changed the way we do search and produce content. LLMs are models based on broader internet data and aimed at achieving a kind of general human-level intelligence. Meanwhile, the revolution of Small Language Models (SLMs) is not that loud but is still going on. SLMs are
For a long time, the entire digital infrastructure has relied on several facilities that dictate which websites humans can visit to get an answer. For instance, some of these factors are social feeds, applications, search engines, bookmarks, and many more. The conventional procedure was present until the emergence of personal AI assistants. Since the inception of AI agents in the
Since the introduction of AI, we have seen various changes across many aspects of tech facilities. For instance, if we consider conventional search engine optimization for a moment, the entire process has shifted, as web developers hardly need to optimize their sites and content for search engines. As artificial intelligence has become more prevalent, people mostly need to write proper
Generative AIs are the new segment on the block, and they’re changing the game of SEO in the most radical way since mobile appeared on the scene. Until now, search engine optimization (SEO) has been chiefly about text: articles, where you put the keywords, your headings, and the anchor text of a link. The arrival of Gen-AI systems, the kind
