Generation AI has broken free from the traditional search process. The AI systems rapidly generate information and provide answers in a summary format to users instantly. However, this change leads to a serious inquiry: Where then was the information sourced by the AI? The transparency of sources and attribution is crucially important. It deprives users of a chance to fact-check
When you are working with SEO, you will find conventional strategies are no longer valid for producing sufficient results. For instance, if you want to increase search visibility on your content, you mainly have to rely on AI summaries rather than a high ranking on the search pages. Moreover, you can also optimize your content for generative snippets for prominent
The fast-changing nature of search engines is evolving at a rate faster than ever. The SEO industry is not an exception, as Artificial Intelligence, and more specifically, ChatGPT, have entered the realm in their entirety. What used to take hours to do manually in research, writing, and optimization now takes just minutes. The SEO professionals are no longer responding, but
The development of search engine optimization (SEO) has always been very dynamic. SEO has changed its tactics from keyword stuffing to the advancement of core web vitals and semantic search. This constant adaptation is what has kept the industry thriving. The most recent and most significant change was the advent of LLMs (Large Language Models) such as Google’s Gemini and
Throughout the year, Google launches various updates to ensure user convenience for web browsing and SEO. For instance, you can also refer to the Google Spam update in 2025, which generally focuses on improving the search results. The spam update primarily achieves this by identifying sites that circumvent spam regulations. Furthermore, the Google Spam update also focuses on decreasing the
