Digital Marketing Companies in USA

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Are you on the verge of looking for a premium digital marketing company? Digital marketing has taken a strangely different turn globally and it is not different in the United States of America. When looking for a digital marketing company, the million-dollar question is which of the existing digital marketing companies is the best?

This guide is just about that. It will take you through some of the crème de la crème US-based digital marketing companies.

Before we jump into those digital marketing companies that are driving huge businesses in the US, let’s look at some of the things associated with digital marketing as a whole.

What is a Digital Marketing Strategy?

The term digital marketing strategy is used to refer to an elaborate marketing plan, when implemented will either retain a company’s market position or raise it.

When carrying out a digital marketing plan, you will include the following must-do things:

  • Market study/analysis
  • Exclusive marketing approach
  • Product information/brand awareness
  • Key Performance Indicator (KPI) establishment

Marketing strategy is not complete without the involvement of other key stakeholders such as video production, marketing through social media, and digital marketing SEO. 

These three areas play an integral role when implementing a robust digital marketing strategy but you should know how to plan and execute each of the methods. What do these terms mean anyway?

Social Media Marketing – this is one of the most powerful content and digital marketing tools in the market, comprising Twitter, Pinterest, Facebook, LinkedIn, and Instagram among other social media handles.

By sharing your company’s product or website posts on social media, you get to reach out to a huge community of internet users who may be interested in buying your products.

Video Marketing – involves the creation of product-related videos in a bid to show clients how a certain product works. Videos work well especially to show proof. If used properly, video marketing can give immense ROI.

Search Engine Optimization – SEO is a huge sector that involves the application of high-end SEO strategies starting from On-Page, Off-Page, and technical SEO.

what is next with seo

When properly implemented, digital marketing SEO helps your company’s website rank not just for the targeted keywords but also in the search engine.

What is a Digital Marketing Campaign?

A digital marketing campaign is a relatively smaller portion of marketing that involves a few chosen strategies aimed at promoting specific products or services.

When carrying out a digital marketing campaign, you will need to consider the following among other things:

  • The marketing channel you will use (on this, you will decide whether it is through video, free sample, or social media marketing).
  • The amount of time needed to complete the campaign.
  • Your budget.
  • What you want to achieve at the end (objective). On this, you’d ask yourself, what do I want to achieve? Is it brand awareness? Is my aim to place a product in the market or increase sales?
  • The scope (how expansive is the area that you intend to cover?)
  • The type of engagement you want to employ (strong visual elements are advised).

Digital marketing experts advise that when carrying out your digital marketing campaign, you will achieve more by incorporating a variety of strategies. 

Here are 8 things you can do to have an edge over your competitors in the market:

#1) Make good use of social media handles to reach new clients. You can do this by posting regularly on your company page or personal social media handles.

#2) When choosing a social media platform to use, go for those that can help you reach a large audience such as Instagram, which has upward of 700M active users each month.

#3) Adhere to all measures laid down by search engines that are necessary for ranking.

#4) Do microblogging on Twitter, which is a good platform for interaction. Make sure you reply to all comments including those that criticize the product or service. Provide answers to those who seek them.

#5) Graphics play a huge role. Whenever possible, give a detailed graphical presentation of the product.

#6) Conduct a thorough video marketing campaign.

#7) Let you or someone in your company do a blog post about the product and post it on the company website and personal social media pages.

#8) Do not forget digital marketing SEO to convert, word about your digital marketing business has to go out. People have to manually (organic traffic) find out the keywords you are targeting. Yes, you must rank on the search engine if you are to convert.

Benefits of Hiring a Digital Marketing Agency

We cannot emphasize enough that if you hire the best digital marketing agency, you will have an edge in the market and on your competitors. 

If you want to get the best return over investment (ROI), then you have no choice but to hire the best digital marketing company in the USA and reap the following benefits:

1. Expert Insight

Hiring a digital marketing agency that has been in the market for many years comes with incredible advantages. 

Remember, the company you choose has done several digital marketing campaigns and thus has a full understanding of the specific industry. Individuals in the company come with huge experience having propelled several companies to high levels.

In some incidents, these individuals have worked in different companies thus an added advantage. They know about transforming your company to greater heights.

These individuals have a deeper understanding of what you need and can advise you accordingly. 

2. Enjoy a Fully-fledged Marketing Plan

If you decided to buy a textbook that talks about digital marketing, trust me it would be another undertaking in trying to figure out how to implement the things you are learning. However, by choosing a reputable digital marketing agency, you give a chance to a company that already knows. All they will do for you is to implement. 

The experts know what works best for you. Unlike you reading a book and trying to implement what you’ve never tried, a digital marketing agency has been in the field for many years. The experts know what works for companies like yours.

Most advanced digital marketing agencies in the United States employ SMART, a marketing slogan that goes a long way in ensuring the strategies implemented are as practical as possible.

SMART is an advertising technique that entails:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Timely

To ascertain which marketing campaign works for your company, a shrewd digital marketing agency doesn’t wake up one morning and decide to employ a particular strategy. Instead, the agency employs a marketing strategy that it is sure will work for your company after conducting thorough visibility and market study.

What is more, working with an agency gives you the liberty to choose which of their services you’d like to use. For instance, a company could have several advertising campaigns but you ask them to choose the one that will deliver results fast.

You can choose all the methods if you like. Besides, the digital marketing agency will give you the best advice based on their experience.

3. Utilize Expensive Marketing Tools

Many reputable digital marketing specialists have an array of the latest marketing tools. Unless you know these people or work with them, there is no way, you are going to access these sophisticated tools that can change your company forever.

Like no other, digital marketing companies in the United States of America have invested heavily in current marketing tools that have since seen them transform several companies

With a reasonable budget, these digital companies are willing to use their toolkit to unleash what they call the most elaborate digital marketing campaign for your company. They do this through mass email services, report preparation, platform analysis, software automation, and post-scheduling among others.

These services often require a detailed and advanced digital marketing strategy, which you can only get from the best digital marketing agency.

With the help of their tools, the best digital marketing agencies will study and analyze your customer behavior, perform individual product campaigns, enhance your brand visibility, and increase your company revenue.

4. Target Your Marketing Strategies at the Real Buyer

Sometimes in business, you could be presenting a product to the wrong buyer. However, things will not be the same after an elaborate digital marketing campaign. Upon finalizing their digital marketing campaigns, digital marketing agencies often present a model that works for their clients.

The company even advises on the various ways to implement and execute a marketing strategy that they initiated. That way, it doesn’t prepare the food, and present it to the table but does not give you the spoons.

Reputable digital marketing companies often prepare a marketing campaign, execute it, and present the results on the table. If anything, the company may be with you when implementing the various strategies.

In any marketing campaign, the ultimate aim is to see returns – increase sales. A good digital marketing campaign will without a doubt, bring the ideal customers right to your front door.

5. Continued Monitoring of the Campaign Results

A reputable digital marketing company does not stop at the boardroom. Instead, it goes beyond ensuring the strategies put on paper are transferred into the field. 

You will also be able to monitor the progress of the marketing campaign from your comfort. As you monitor, an able expert who will take you through the nitty gritty of the campaign to see how each facet works to produce the intended results will also assist you. With this level of transparency and candid analysis, you can garner practical and actionable insights that will drive your company forward.

How to Select the Best Digital Marketing Agency for Your Business

From the onset, all digital marketing agencies in the United States are qualified to run a successful digital marketing campaign.

There’re a few distinctive aspects you need to examine when choosing the digital marketing agency to work with.

We’ve gone ahead to list 5 key points that you need to look at.

  • Know your objectives (define what it is that you want the digital marketing agency to do for you and what you want to achieve).
  • Conduct thorough research on the best digital marketing companies in your area.
  • Ensure the agency you have settled on is up to date (the company must know what it does and makes use of the latest technology to carry out its work).
  • The digital marketing agency must have a deeper understanding of your company’s products/services and the values it stands for.
  • Know what the area of the digital company’s specialization is.

5 Top Digital Marketing Companies in USA

After that lengthy discussion, it is time to look at some of the best digital marketing agencies in the USA.

1. SamBlogs

SamBlogs is one of the best digital marketing companies in the USA you can trust.

The company has several digital marketing locations across the USA including in New York, Chicago, Austin, San Diego, and Los Angeles.

Some of the digital marketing services include:

  • SEO services
  • App Store optimization services
  • Content marketing
  • Social media management
  • App development
  • Website development
  • Email marketing
  • Conversion rate optimization
  • Online reputation management

2. WebFX

This is a full-fledged digital marketing agency. Experts working in this company include marketers, developers, and designers with several years of experience. 

With vast industry knowledge, you can rest assured that WebFX will drive your business a notch higher through the following services:

  • Social media services
  • PPC services
  • Digital marketing
  • Content marketing
  • Digital advertising
  • SEO services 
  • Web designing

3. Smart Sites

When Michael and Alex Melen, two brothers started Smart Sites in 2011, they did not know how things will be for them. Granted, they had the experience needed to run a digital agency but they had not known how things would be for their own company.

After years of hard work, today Smart Sites is categorized among the fastest digital marketing agencies in the United States. The company was named the best in 2017, 2018, and 2019. 

Some of the company’s services include:

  • PPC
  • SEO
  • E-commerce
  • Web designing

4. Ignite Visibility

With its headquarters in San Diego, Ignite Visibility has made a name for itself as a premier top-tier digital marketing agency in the US. 

Krish Coughran and John Lincoln, the co-founders say their mission is to see their more than 160 clients put a smile on their faces thanks to their SMART services.

Some of the company’s services include:

  • Email marketing
  • SEO
  • Conversion rate optimization
  • PPC management
  • Social media management
  • Website development
  • PR
  • Amazon marketing
  • International services
  • Franchisee services

5. Silverback Strategies

This company is based in Alexandria, VA. It is known for orchestrating impeccable growth-oriented digital marketing campaigns that aim at projecting even the most unexpected companies. Thanks to its reputation, the digital company has gained recognition from the Washington Business Journal, Washingtonian Magazine, and Ad Age. 

The company is known for:

  • PPC
  • SEO
  • Paid search media services
  • Careers
  • Website development
  • Web designing
  • Content marketing
  • Analytics
  • E-commerce

Conclusion

Without a proper marketing campaign, there is no way you are going to beat your competitor and get a real return on investment (ROI). 

It is with such an ambitious endeavor that you need to hire a competent digital marketing company in the USA to help you plan and execute an elaborate marketing campaign for you.

To this end, we hope that this guide has helped you identify the right digital marketing agency you can trust your company’s future with. 

Whatever you do, make sure you do your research, analyze the facts, ask questions, and find a company that has the experience, and expertise that understands your products and services and promises to hold your hand to the end.

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