If the Top Stories box shows before the significant results, content during the first slot of the Top Stories segment may be deduplicated out from the main results.
Researchers know that Google is working to reduce duplication when a featured snippet is presented. This is to remove the snippet from the main site results.
See Also: Better duplicate detection for systematic reviewers
In rare circumstances, Google may do the same thing when a URL is displayed in the top stories area but not in the main site results.
When the same result appears in the top stories area of the Google search results, it may remove the search result summary in some situations.
For Top Stories, Here’s How Deduplication Works
Researchers know That Google is working to reduce duplication when a featured snippet is presented, to remove the snippet from the main site results.
To wrap up the additional clarity I promised, if a link shows as its first page in Top Stories and the Top Stories box displays before google results.
We prevent the hyperlink from search results, and we don’t care if it comes later. Again, something we’re looking at.
As per Danny Sullivan, Google’s public research liaison.
Google will make a reference from its main online if the same link would be in the first Great Posts position, the following will happen.
Assuming long as when the Top Stories category appears before even the outcomes of a site.
Google won’t get chronic your links if that is not the case (for instance, if the homepage results appear just before the Latest Headlines page)
“It’s something we’re looking at,” added Sullivan.
What Google Stated:
“Just to wrap up with the additional clarity I promised.”
Sullivan remarked on Twitter, “we deduplicate the link off webmaster tools if a reference comes as the initial if the Most Stories box appears above search results, subscribe in Top Stories.”
Dieter Bohn, an executive editor of The Verge, blasted Google over “grabbing [The Verge’s] stuff” in search engine results, prompting this response.
The question might influence deduplication. As per Sullivan, searching by precise headline might not always reflect how most people search.
The Verge’s story was partially matched by Bohn’s sample inquiry, “adversities turning a genuine camera.” Sullivan’s example of what an average user could look for was “changing camera into a webcam.”
“The systems will normally aim to offer the most useful, credible content they can,” Sullivan remarked, referring to those seeking answers.
“That’s why folks aren’t seeing many copies of the content.”
Therefore, adulation headlines inquiries (such as Bohn conducted) “usually contain several phrases.
He explained, “so our systems adjust to returning results that feature similar terms.”
“This implies that authors are now more likely to identify repetitions, even though they are unlikely to surface in regular reader searches.”
More About Deduplication
Deduplication is not a new concept. In Jan 2020, Google efforts to deduplicate an appropriate highlighting snip variant and move it to the primary results column.
The URL for highlighted snippets used to appear on the first page twice questions were answered. They said: once as parts of the content marketer and again as a standard organic listing before the update.
Why should we be concerned? Understanding how Google deduplicates outcomes might help you figure out how often your item can appear on the first page of search results.
The more often your URLs show on the main search page, the more likely people will click up to another one of your listings.
Additionally, material that shows in the second, fourth, or fourth positions of deduplication is possible in the Top Stories area.
Conclusion
It wasn’t the first link, and it can show inside this central finding, giving the publisher extra search visibility.
See Also: How Google Responds To A Site Move