In the SEO world, if anything is essential, it is the traffic all web pages and online businesses try to leverage. SEO techniques aim to attract as much organic traffic as possible, ultimately leading to increased sales.
What if you one day find out that the traffic on your website has dropped significantly? Well, it is a condition that keeps happening. This guide is only for you if you want to prevent this situation.
Why Traffic Drops
Before jumping onto anything, it will be helpful for us first to examine why traffic drops on a particular website.
Firstly you need Google Search Console, and based on its performance report, you can move ahead.
There are various reasons why organic traffic on a website can drop. In most cases, technical issues make Google unable to crawl or serve your web pages.
In addition to these technical issues, page–and site–levels are behind the scenes.
However, sometimes it is not an entirely technical fault; manual reasons can also do this. If you use inappropriate SEO measures to rank your website, its traffic can also decrease.
The third factor is the Google update, which can often affect websites and lead to a drop in traffic. Apart from these issues, sometimes even a simple glitch can decline traffic.
How To Fix It
Now after knowing the reasons behind website traffic drop, it turns out to understand how to fix it. Well, it is where Google Search Console plays its part by analyzing traffic fluctuations.
However, you must log in to the website to access the performance reports. After it, you can see various insights like CTR, total clicks, the average position of your website, and impressions.
Now you need to analyze this massive chunk of data. You can take a specific time span to make your work effective quickly and efficiently.
For example, you can study the data of the past 15 or 16 months and identify why traffic declined. In this way, you can see if there is any pattern in traffic dropping for some months.
After analyzing this data, you can also analyze data older than 16 months. Moreover, you can export and store the data for future reference and analysis.
For better results, you can even compare the data. For instance, when you have a traffic drop, you can compare that particular month with the same month of the previous year.
After all these steps, you need to explore more tabs to check if there is any other specific pattern. Such as if the traffic has dropped for some particular devices, pages, or searches.
Other Tips
After gathering the data, you need Google Trends to analyze it and generate insights.
- When analyzing the data, check it in your country or industry context.
- Also, check if your website traffic drops are seasonal. Sometimes traffic can decline due to outer user influences and behavior changes.
Conclusion
A drop in website organic traffic could be better and affect the website’s overall position. However, to get a hold of this, firstly, you need to gather and examine the data.
Only after analyzing data can you reach the root problem. And when you know your root problem, there is no doubt that you can’t find a way to fix it.