On Google, there are over a billion shopping sessions these days, there is a huge interest for Black Friday, and Cyber Monday deals queries on Google during the holiday season. After having all these things in mind, Google has proposed the five best practices for optimizing deal pages.
Google has recently announced that deal pages are now free for all retailers. This helps the stores to promote their goods and highlight them in the google search result bar.
As you already know, Deal pages are URLs that are created for specific sales events such as Black Friday and Cyber Monday. They are highlighted in the search result on the day when the live sale takes place.
See also: Google Posts For Verified Knowledge Panels Is Leaving!
Contents
Advice For Optimizing Deal Pages From Google
The advice that Google posted last year included:
- Create dedicated pages for Black Friday and Cyber Monday
- Reuse the same URL each year
- Create your pages early so that Google can index them
- Follow standard SEO best practices
- Link to the sale page from your homepage
- Include a high-quality image
Best Practices Google Recommends To Better Shoppers
By gathering all the good and bad reviews from last year’s Black Friday and Cyber Monday sales, Google has reviewed the bad effects and taken steps to improve this. The best practices that Google recommends to better shoppers through deals carousel:
Create A Dedicated Page For Promotional Events
Create a dedicated page for each promotional event. Google advices people to not only make deal pages for Black Friday or Cyber monday but for all promotional events.
Event Description In The Page Title
Adding image description in the page title. Someone can’t understand the product if they don’t know it’s name or use of it. So adding a page title in the text is often incorporated in the deals carousel.
Images Relevant To The Sale
Include an image relevant to the sale for people to grasp a better knowledge of the product they are buying. Including an image will help shoppers to understand the goods they are selling. For example, Showing products that are on sale or highlight the text which gives important features about the product, like sale or discount.
As you all know, Google doesn’t support banner text in images. So adding text in images is a great help. To avoid cropping in deals carousel, Google suggests that the ratio of the image should be 4:3 to 3:4.
Text Describing The Event
Adding text that describes the event in the page contents. Doing this helps Google to identify the pages that are relevant for a specific sale.
Provide General Information In Advance
Revealing details about the sale on the event day, by including basic information and data related to the event in advance, Google can verify if the page is relevant or not, after that request Google to recrawl your page after it’s updated.
Google also mentions that in addition to creating deals pages, you can also register your promotions in Google Merchant Center to help surface your deals across more sub platforms in Google.
Last Words
Google creates features and makes sure that everyone can use them, and that if it’s having a good effect on society. All the components are made for people to make their work easy. And these 5 practices for optimizing deal pages is one among such components.