News about Google is spreading wide and fast these days. One of them is that Google is launching a set of free tools for travel marketers, which will help them retrieve more data about what the users are searching for.
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Free Tools For Travel Marketers
In this pandemic, a lot of travel destinations remain closed, and restrictions are prevalent. Due to this, many people get in a bind and search for questions like “where to travel,” “can I travel,” and “covid travel restrictions.” and get disappointed after not getting the results they are searching for.
To help travel marketers in these situations, Google has decided to launch free tools to help travel marketers make more accurate decisions, according to the search data for destinations and hotels.
Travel Insights With Google In The USA
Google started testing these travel insights tools last December in the Asia Pacific region. Travel insights with google are also being launched in the United States.
Here is the statement:
“Today, we’re launching Travel Insights with Google in the United States, in partnership with Destinations International and Hospitality Sales and Marketing Association International (HSMAI). Together, we’ll bring these tools to the travel industry in the U.S. and around the world with training materials customized specifically for destination organizations and hospitality marketing professionals.”
Tools Included In Travel Insights In Google
Many features and tools are classified to make it easier for the Travel marketer to access the data. Travel insights with Google include four tools in total:
- Destination Insights
- Hotel Insights
- Focusing Facts
- Demand Sizing
Travel insights with google
These free tools for travel marketers are helpful to travel marketers in many ways. Here is some information about each one of them.
Destination Insights
Destination insight is a beneficial feature that provides more precise data on top sources or demand per destination.
Through this, you can input an original country, a destination country, a data range and receive all the data related to travel demand for that particular destination.
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Focusing facts
Focusing facts is a feature which you can find within the Destination insights tool. This tool displays the Places and destinations which are ranked at the top.
Focusing Facts is based on the previous 84 days of data that provides a well-rounded vantage point. Examples are “Fastest growing destination globally,” “Country with the most inbound interest,” and “Top city in demand.“
Demand Sizing Tool
Like Focusing Facts, you can find Demand Sizing tool in Destination insight tool. This feature applies distinct filters to compare inbound and outbound interest between one primary country and up to ten comparison countries.
Hotel insights
The Hotel insights tool attracts new guests by analyzing search trends which helps travel marketers understand from where most of the interest is coming from.
This creates a more robust digital presence and helps travelers find the best for their search.
Final words
All these new tools which google is creating are a big help for the government tourism officials in places within Asia. These free tools for travel marketers make it easier for the users to access the data they are looking for.