Building sustainable traffic on a website is really hard and retaining it for a long time is much harder than building it. There are a number of tricks which require your efforts to retain your blog’s traffic so that you can convert it later. Those who succeed in retaining their blog’s traffic are from the successful class of bloggers as they’ve data of their visitors. They’ve the resource which can help them to be successful. I always advice bloggers to collect email addresses of visitors as it may help you in future to get outstanding results. I would say, “Those who have data are successful” I’ll be talking about a fabulous method of all time to retain your traffic and convert it later according to your needs and that’s email marketing. You might have heard of it because it’s one of the topmost methods to get traffic back on your blog and to make the traffic buy things from you.
Contents
Make a Compelling First Impression:
A compelling first impression for bloggers and webmasters includes their site’s look and loading speed. The faster your blog will load the more eyes it will attract. Along with fast loading blog you need a charming template so that you can attract eye-balls. After that you need to attract them with your article headlines, make them realize that you are someone for whom they are looking.
The right subscription box placement
Placing subscription box on a blog is one of the hardest tasks as placing a subscription box may mess up your theme and connecting it to a mailing service may make it much complex but once you place the subscription boxes then it’s surely going to help you in future. Let me make it easy for you to select the most reliable subscription box placement so that you can avail benefits from it:
- Feature Box:
It’s one of the most powerful email address collecting methods, you just place a subscription box at your site’s header and persuade people to get their email addresses. The feature box generates better results because it directly appears to your visitors unlike other subscription box placements. You don’t have to worry about your site’s bounce rate if you go with feature box.
- After-Post Box:
This box is for loyal readers, it’s for people who really like to read you content. You can place a subscription box just after your articles and after convincing your readers with your article you can ask them to get their email address so that they can receive updates from a cool guy like you. It captures less email addresses but it normally captures email addresses of active people.
- Sidebar box:
This box generates good amount of emails which are normally less than the feature box and more than the After-Post box. It is really effective as for most of the blogs sidebar is the most seen thing of their blogs.
Feed them by providing gifts and Incentives:
Just email subscription boxes aren’t going to help you as there is too less loyalty in the online world. Only few people will read and appreciate your content and of course would sign up for your email subscription but you have an opportunity increase the numbers just by providing free gifts to your subscribers. You can offer anything a premium E-book or any other info product, links to video courses or any other think which you think could be beneficial for your readers.
Here is an example box:
Pop-ups are a good option:
Pop-ups are a great way to catch the attention of your readers, if in case you fail to catch the attention of your visitors then you can help yourself to get their emails using popups. It may feel annoying but if you’ll promise an attractive gift in the popup then it won’t look annoying because you are providing value. You don’t only have to just promise; you have to provide real value in the form of free guides and E-books as it doesn’t take time to unsubscribe from a mailing list.
Conclusion:
If you succeed to make an amazing first impression and add the listed subscription boxes and provide value along with the subscription boxes in the form of gifts then you are more likely to grow your subscribers in short time, although you don’t have to add each subscription box to your blog but if you’ll add them you can increase your potential to capture email addresses.