The profession of doctors & dentists is one of those professions that need years of precise services to build trust. People prefer to visit their local or family doctors & dentists unless there is an emergency. In this fast-paced world full of competition, new doctors have to use innovative ways to build trust among their customers. The article highlights the key points of local SEO strategies for doctors and dentists.
How SEOs can help Doctors & Dentists:
Search engine optimization methods can help increase the online presence. These methods focus on the rules & patterns followed by search engines to filter unnecessary & least effective websites on SERPs.
SERPs stand for Search Engine Result Pages. Search engine algorithms ensure that target keywords of every topic have the power to highlight your content among the crowd. Search engine result pages favor these keywords depending on the user query.
Other than the targeted keywords, specific strategies can also help turn your business or content popular. These strategies focus on the ease of access to the information & improve the credibility of the source.
What is Local SEO?
Local SEOs focus on local search engine results. But other than they are like any other SEOs. If your business has a physical presence in a city or town, local SEOs ensure your visibility in the search results of those areas.
Local SEO Strategies for Doctors & Dentists:
Key strategy points to hit while aiming to optimize the local SEO techniques for your clinic & business:
Google Business Profile:
Google My Business is a free service provided by Google where you can create a profile for your business. Creating a profile means submitting general but crucial information about your clinic & you. It includes the name, address, phone number, call option, link to your website (if any), directions & location of your clinic. It would be an added advantage if you could update the closing & opening timing of your clinic.
Local SEOs target the business & clinics registered in the local directory.
It is better that you have an updated profile on the regular directories (Yellowpages, Foursquare, & so on) & a medical directory as well.
You should encourage your customers & patients to leave a review under your business profile & on review sites (Yelp, Glassdoor, & so on). To bring the element of reliability to your business, you need to reply to any query or complaint posted in the reviews.
Streamline your Website:
Having a website can give you so much control over your internet presence. Ensure to enlist your staff & mention their contact details & visiting hours. You will need to verify the information on your google business profile page with your website. You can post the information on all the facilities that your clinic provides.
Use of Social Media:
Get to know the targeted keyword of your field on local social media pages. Hashtags can help. You can also run an online consultation campaign for a limited period on these sites. This way, people will get an experience of your competent services & provide word-of-mouth publicity. Ensure to link all your social media pages & accounts to your website.