Mobile And Desktop Rankings: How Are They Different?

mobile and desktop rankings
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Google’s John Mueller verified that mobile indexing is independent of the algorithm’s rating component. Muller also stated how personalization is a crucial factor in the changes in results between mobile and desktop rankings.

Google’s Android update hasn’t quite panned out to become the “Mobilegeddon” that some expected five months ago.

mobile and desktop rankings
Mobile And Desktop Rankings

There have also been modest changes, and it appears like Google is attempting to gently drive websites towards cell phones. That, I believe, will alter with time; therefore, we might witness a more stringent strategy in the future.

Technological Aspects

Performance is essential, and websites must reduce content sizes to enhance page speed. According to the research, the usual estimated mobile page size is roughly 25% less, allowing for a speedier response.

technological aspects
Technological aspects

In contrast, just 5% of new websites, compared to 14% of computer pages, employ flash technology that is not commonly accessible by cellular phones.

  • In the top 30 mobile websites, the median response duration is 1.17 seconds.
  • The top ten take less time to display, with only an aggregate of 1.10 seconds.

The fact that mobile searches are related to news web pages significantly less often can be linked in proportion to the fact that web pages have different cell versions (their desktop counterparts are typically connected to news sites). In comparison to desktops, this trend is also declining.

Keys In Your Domain

We have talked about speed. We have also spoken about flash. Now let’s move forward with Keys in the Domain.

In terms of SEO, the keywords in your domain are somewhat significant. The top ten rating websites looked to have lesser words in their web addresses. Instead of focusing on keywords, we advise you to concentrate primarily on building a brand identity.

Looking forward to URLs, strangely, the URL structure seemed to indicate that more significant URLs were placed higher than smaller periods on average. Hypothetically, this was because some URLs were mobile-specific.

Take Care Of User Experience

User Experience is one of the critical factors that one needs to take care of. The size of the device is among the most significant distinctions between cell phones and computers. It is vital to understand how the viewer surfs and operates the website without any problem.

user experience
User Experience

Here’s a list of the basic approaches similar to the part above.

  • Text Size Increase
  • Websites with flexible layouts or specialized cell versions will place higher in the Search Engine Results Pages (SERPs).
  • There are fewer functional and dynamic features, as well as more unsorted lists and very few critical statements
  • Fewer advertisements
  • There are fewer internal links.
  • There are fewer pictures than on a computer.

Since last year, the overall quantity of internal hyperlinks has been boosted on both mobiles and desktops.

This, according to the research, is because data is getting more detailed, with more references and points of comparison. However, when compared to desktop content, the quantity of hyperlinks in smartphones is significantly fewer. 


So, this was my take on the difference between mobile and desktop rankings. I have tried to covered everything that’s relevant to this article. I really hope this article has helped you in one way or the other.

If you feel like I have missed out on something, feel free to leave that in the comments section below. I would be glad to hear from you!

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